The #1 Reason Most Voice-of-Customer (VoC) Data Are Wasted
Stella Connect
MAY 11, 2017
Your voice-of-customer (VoC) data collection program is an engine. There’s input (investment) and output (ROI + waste). The most efficient VoC programs grow revenue by way of service improvements and innovations that strengthen customer loyalty. Why are so many customer feedback programs so inefficient?
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