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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. The retail customer experience is also a complex one.

Retail 260
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How to Optimize your eCommerce Store Customer Experience for the Mobile-First Index

Second to None

Concurrently, search engine optimisation, or SEO, no longer simply relies on targeting data-specified keywords, but now takes into account user experience. Google’s changes mean that customer journey mapping is vital to understanding behavioural patterns that eventually lead to conversion. Prioritize mobile in your design.