OpinionLab

MARCH 12, 2015

When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards deployed on their website. The problem is: if you think VOC as merely a provider of customer opinions, you are missing the real value of the technology. Customer Experience Management. Immediate Action.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

ClearAction

FEBRUARY 27, 2017

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

Voice of Customer 48

Voice of Customer Effort Score Metrics ROI 48

Maru Group

JUNE 11, 2019

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” For example, a tech company’s cost to serve “Cautious Customers” may involve different factors from the cost to serve “Tech Enthusiasts,” and it should be incorporated as such.

Voice of Customer 40

Voice of Customer Data Metrics Call Center Experience 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

Chattermill

AUGUST 6, 2019

How To Drive Action With Your Voice of Customer Program. Voice of the Customer. We believe the fuel that powers the world's most exceptional products is customer experience. To drive progress and build a better experience for your customers, they need a seat at the table. Voice of Customer.

Voice of Customer 40

Voice of Customer How To NPS Effort Score 40

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. At this level, you’re also working on developing a customer experience strategy. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

ClearAction

SEPTEMBER 3, 2018

Are Your Customer Care Metrics Customer-Centric? Customer care metrics are a barometer of performance across a variety of customer interactions such as chat, text messages, email, social media and communities. Both of these orientations tend to be company-serving rather than customer-focused.

Customer Care 54

Customer Care Customer Centricity Metrics Social Media 54

Maru Group

JUNE 11, 2019

I have sat in on several discussions where CX insight teams ask their database counterparts, “What voice of customer (VoC) information can you provide us?” For example, a tech company’s cost to serve “Cautious Customers” may involve different factors from the cost to serve “Tech Enthusiasts,” and it should be incorporated as such.

Voice of Customer 40

Voice of Customer Data Metrics Call Center Experience 40

ClearAction

AUGUST 16, 2016

Strategic Customer Experience Action on Voice of Customer Lynn Hunsaker. Strategic customer experience results require a strategic approach in the way we collect data and in the way we take action on it. We created a diagram to show the steps and explain how to make changes that customers would reward.

Voice of Customer 48

Voice of Customer Customer Experience Sports Customer Experience Management 48

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. That is what customers reward. ” 3. .

ROI 48

ROI Effort Score Customer Journeys B2B 48

Wootric

DECEMBER 17, 2018

You can get similar, automated alerts when it comes to Voice of the Customer data. As a CX practitioner, you probably log in to your customer feedback management platform periodically to make sure there are no fires to put out. 2 Alert the Product Team to Feedback Trends. 3 Monitor NPS Trends by Customer Segment.

Trends 61

Trends Report Feedback NPS 61

ClearAction

MAY 18, 2017

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? They are twice as likely to identify and solve product issues and to make strategic decisions more customer-centric. 4) Drive ROI through value-chain thinking.

ROI 54

ROI Feedback Survey Financial 54

Totango

MAY 28, 2021

It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. Instead, your core metrics are telling you there’s something wrong. The customer’s usage rates are low. You can calculate your customer adoption rate using key metrics. Overcoming Low User Adoption.

Strategy 81

Strategy Net Promoter Score Metrics Training 81

Thematic

MAY 19, 2022

Effective product operations managers accelerate feedback loops, increase operational and decision efficiencies, and improve feature adoption. Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. Our main takeaway?

Analysis 71

Analysis Net Promoter Score Feedback Self Service 71

ijgolding

JUNE 9, 2015

Embeds customer experience impact as a criterion for all business and investment decisions. Introduces new processes and tools to improve customer experience. Works across departments and organizations to improve customer experience. Regularly reviews CX metrics and feeds back at all levels of the organisation.

Customer Experience Professionals 120

Customer Experience Professionals Leadership Customer Experience Effort Score 120

Totango

JANUARY 23, 2020

Constantly tracking customer behavior is an effective way to gauge their satisfaction. Focus on rapidly advancing your customer to the point where they can independently incorporate your product into their daily workflows. The sooner your customer can use your product, the sooner they will see ROI.

Strategy 105

Strategy Management B2B ROI 105

Totango

JULY 16, 2019

This means every customer-facing team member should have access to customer data and that cross-function communication should be encouraged. Track the Right Metrics. In order to satisfy your customers, you first need to understand them. Adoption metrics that reveal how a customer uses the product.

Customer relationships 68

Customer relationships Metrics Effort Score Customer Success 68

CX Journey

MAY 3, 2016

Listening to the voice of the customer (and, really, the voice of all of your constituencies ) will help you learn about customers' expectations and how well you're performing against them. Analyze the feedback and use it to make improvements. Set them free to do what they know they need to do for the customer.

Customer Experience 80

Customer Experience Customer Experience Professionals ROI Metrics 80

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Totango

JUNE 20, 2019

It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. Instead, your core metrics are telling you there’s something wrong. The customer’s usage rates are low. You can calculate your customer adoption rate using key metrics.

Net Promoter Score 84

Net Promoter Score Metrics Customer Journeys Training 84

GetFeedback

MAY 13, 2019

The most critical element to improving your company is not having a visionary CEO, leaders who have “been there/done that,” or teams working long hours to deliver the product: it’s actively capitalizing on the voice of the customer feedback. Receiving Voice of the Customer feedback. Ticket feedback.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

CX Journey

APRIL 28, 2015

One of the most-frequently-asked questions we hear from companies about listening to customers and, hence, improving the customer experience is: “How can I show ROI for my executives?” Being customer-focused and customer-centric translates to shareholder value. How can I show ROI for my executives?

Customer Experience 80

Customer Experience ROI Financial Customers 80

Second to None

MARCH 14, 2018

To prove the ROI of live engagements, marketers must set the stage for data collection and funnel tracking. Customers are willing to give up their information in exchange for interesting experiences. Effective measurement of event ROI depends on how the brand defines success. Turning Experiences Into Revenue.

Strategy 54

Strategy ROI Social Media Return on Investment 54

InMoment XI

NOVEMBER 2, 2021

At the end of the day, investing in customer experience (CX) is about more than just the score. Sure, it’s great to see a boost in CX metrics like NPS , CSAT , and CES , but what really drives impact? Creating tangible value for your business—and that means proving that sometimes elusive CX ROI. 1: Customer Acquisition.

ROI 260

ROI Customer Retention Infographics eBook 260

Think Customers

DECEMBER 13, 2021

Meanwhile quantitative research methods—including surveys, website analytics and CRM data—can provide broader stroke insights that inform a deeper understanding of customer preferences and receive feedback on your current CX. Modern customer expectations call for true omnichannel customer experiences.

Customer Journeys 52

Customer Journeys Roadmap Metrics Strategy 52

InMoment XI

APRIL 13, 2022

Customer experience (CX) metrics are a CX program’s bread and butter. NPS, CSAT , and CES have historically been the main tools every program utilizes to have a systematic way of establishing a voice of customer (VoC) source and leveraging those findings to improve customer experiences. What are you doing with it?

Metrics 260

Metrics NPS Infographics Effort Score 260

Totango

JULY 16, 2019

This means every customer-facing team member should have access to customer data and that cross-function communication should be encouraged. Track the Right Metrics. In order to satisfy your customers, you first need to understand them. Adoption metrics that reveal how a customer uses the product.

Customer relationships 48

Customer relationships Metrics Effort Score Customer Success 48

Totango

SEPTEMBER 10, 2019

It is important to acknowledge and respond to the many questions customers are likely to have during this transition phase. Responding to Voice of Customer information has a strong correlation to building customer loyalty, and feedback can help you optimize standard onboarding practices for future customers.

How To 72

How To Customer Journeys Customers Loyalty 72

ChurnZero

FEBRUARY 26, 2021

Generally, the [CSM’s] sentiment is ‘I don’t want to ask my customers for another favor. To bridge that gap and drive goodwill across the organization, Sana recommends incentivizing CSMs for not only driving ROI for their book of business but also for other internal functions. Give Product thematic feedback, not anecdotes.

Customer Success 59

Customer Success Company Management Roadmap 59

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

ClearAction

AUGUST 22, 2020

This strengthening better aligns offerings and ways of doing business in ways that matter to customers and are hard for competitors to copy. Voice-of-Customer Almost-Free. Objective: provide non-customer-facing groups with relevant insights to guide their strategies, policies, processes and hand-offs. Compelling Action.

Customer Experience 77

Customer Experience Customer Centricity Policies Innovation 77

PeopleMetrics

APRIL 15, 2015

Why You Should Ask This Question: If you have survey design and Voice of Customer (VOC) expertise in house, this factor may seem unimportant to the overall success of your customer experience improvement program. But if they’ve never worked in the customer satisfaction space, you may buying appearance over substance.

Net Promoter Score 48

Net Promoter Score Feedback ROI Survey 48

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

SurveySensum

DECEMBER 28, 2020

The most common reason behind their failure was – they were not making any use of the voice of the customer data. . So, aiming to help growth-stage companies start their voice of the customer program, we launched our first podcast, Experience talk: Voice of customer and employee.

Voice of Customer 98

Voice of Customer B2C Chatbots Social Media 98

Clarabridge

AUGUST 26, 2015

We looked to three Customer Experience (CX) professionals for tips on how to get buy-in at larger companies: Kim Zieroth, Senior Customer Loyalty Manager at GE Healthcare; Cheryl Cargill, Customer Insights and Text Analytics Leader at GE Power and Water; and Mason Nelder, Director of Social Media and Digital Strategy at Verizon.

CEM 40

CEM Tips Healthcare eBook 40

Waypoint Group

DECEMBER 3, 2015

But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players. Market research style surveys will no longer suffice to provide the info needed to understand customer success. Are you helping everyone within the account benefit or get ROI? Closing the loop is a must.

B2B 40

B2B B2C ROI Analysis 40

Lumoa

JANUARY 11, 2022

Improves Business Profit The business profit comes from the customers, and if your customers are happy with your brand, they will come back. Aiming for a high NPS score will help you in increasing your profit and achieve a high ROI on your customer experience. Analyze feedback in more than 60+ languages.

NPS 259

NPS Software Net Promoter Score Survey 259