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Is the Net Promoter Score Metric Outdated?

Retently

In a 2003 Harvard Business Review article , Fred Reichheld introduced Net Promoter Score® as a new measure of customer loyalty and satisfaction. That makes the Net Promoter Score, as of 2023, 20 years old — an eternity for a customer success metric in the fast-paced world of technology.

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Top Customer Survey Questions for Valuable Feedback

InMoment XI

Asking the right question to get responses from customers is crucial to making surveys a valuable tool. When your business decisions are influenced by the feedback you get in customer surveys, it’s even more important to make sure you’re asking the right questions to get the right feedback. Scale questions. Exit surveys.

Survey 493
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How Marketing Managers Can Benefit From NPS

Retently

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal.

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Beginners Guide to Net Promoter Score and System

Feedback

Despite our lack of relationship to those people giving the feedback, there’s always a part of us that heeds warnings or gets excited based on another’s perception of a company, product, or service. Which brings me to the Net Promoter Score (NPS) methodology. What is the Net Promoter Score and System?

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Unlocking Customer Loyalty in the Insurance Industry: NPS Insights

InMoment XI

Drawing insights from the feedback of more than 32,000 consumers, this report is a goldmine of information that sheds light on how brands are faring in the eyes of their customers. As we break down the findings from the report, we unveil the strategies used by top CX leaders to achieve a high net promoter score and gain customer loyalty.

Insurance 260
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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

Let’s explore customer experience management (CEM), its pivotal role in shaping customer lifetime value , and strategies for measuring the return on investment of CX initiatives. Understanding Customer Experience Management (CEM) Let’s start at the beginning. Is this the same as Customer Relationship Management, or CRM?

ROI 143
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Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

Today, there are a lot of customer feedback management (CFM) companies talking about integrated CX. But, we are confident in saying that the strategies we are developing that view the customer experience as the sum of integrated feedback, insights, and actions are going to distinguish us from our competitors in a significant way.