Thematic

APRIL 12, 2023

When is the right time to establish a customer experience - or voice of customer - programme for your company? Whether your company is just getting started, or already well established, a voice of customer programme is essential. Lots of companies collect feedback. These needs will change over time.

Customer Centricity 62

Customer Centricity Culture Company Omni-Channel 62

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Basically, it gives you real-time insight into your customers’ experiences. From this feedback, you can identify trends and opportunities to improve customer experience.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Doing CX Right

JULY 24, 2019

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. SHOULD NPS SCORES BE TIED TO EMPLOYEE BONUSES?

NPS 40

NPS Measurement Net Promoter Score Effort Score 40

Second to None

FEBRUARY 1, 2019

Since its introduction by Fred Reichheld, Net Promoter Score (NPS) has initiated a discussion of its effectiveness in overall growth. NPS is a metric that is used to measure customer loyalty and satisfaction. ” A Promoter is a customer who responds with a nine or a ten. Simple Does Not Mean Easy. 1,2 [link].

Net Promoter Score 82

Net Promoter Score NPS Effort Score Metrics 82

Totango

FEBRUARY 5, 2021

Keep the priorities of the people to whom you are speaking in mind when presenting your business case for customer success and choosing what types of data to share during your presentation. For CEOs: Emphasize programs and their results, especially financial results. For CFOs: Emphasize financial KPIs and trends.

Customer Success 72

Customer Success How To Net Promoter Score Financial 72

CX Journey

FEBRUARY 27, 2019

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, how do your customer retention numbers look? NPS might not be telling the whole story.

Metrics 88

Metrics NPS Trends Financial 88

CX Journey

FEBRUARY 27, 2019

I was recently asked for suggestions on how to prevent different business units and divisions within a larger organization from becoming complacent when they are performing well based on their customer experience metrics. Also, how do your customer retention numbers look? NPS might not be telling the whole story.

Metrics 80

Metrics NPS Trends Financial 80

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

CX Workout - Ideas Blog

NOVEMBER 3, 2020

2) Misunderstanding the True Voice of Customers and Employees. 3) Little connection between the Employee Experience and Customer Experience. For example, why do businesses still support siloes between Customer Experience (CX), Data, Digital, Employee Experience (EX), Enterprise Technology, Human Resources, and Marketing?

Net Promoter Score 98

Net Promoter Score Effort Score Analysis Employee Experience 98

Lumoa

FEBRUARY 6, 2018

Now, luckily for everyone and especially the customers, more and more brands put more and more effort into developing its customer experience. That few seem to understand that CX is a long term programme of transformation that cannot be measured in 12 week quarterly financials. So, what should we expect in the nearest future?

Customer Experience 324

Customer Experience Customer Centricity Self Service Culture 324

CX Journey

DECEMBER 11, 2014

Don’t be weathered by the prep at first, Customer feedback can navigate the worst. Chances are, you already have the data just by simply running a voice-of-customer initiative! These metrics will clue you in to the full picture of your customer relationship and whether your feedback can hold back the thunderstorms.

Metrics 155

Metrics B2B Effort Score Voice of Customer 155

OpinionLab

SEPTEMBER 12, 2017

NPS: Unchallenged but flawed and – maybe – set for a fall from grace (Cersei Lannister). Net Promoter Score (or NPS) is a KPI that has been widely accepted as an indicator of customer sentiment for years. I see some key similarities between NPS and Cersei Lannister. Which brings me back to NPS and Cersei.

NPS 94

NPS Effort Score Net Promoter Score Survey 94

CustomerSuccessBox

MAY 9, 2022

Customer data may reside in the following categories, depending on your organization: Customer engagement CRM Support Tickets Surveys Product Financial Contract terms Customer Success Tool. Voice of Customer. We go in deeper depth about customer success metrics in this article.

Customer Success 52

Customer Success Net Promoter Score How To Metrics 52

Waypoint Group

JUNE 13, 2018

Then use proven analytical techniques for deriving importance and determining how to best execute on customer expectations. And the only way to do that is through formalized customer feedback that helps your company prioritize. Properly analyzed feedback that is linked to financials will yield the result.

Customer Success 40

Customer Success ROI Voice of Customer Resources 40

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

Thematic

MARCH 13, 2023

He presented XM Discover (former Clarabridge), a solution for understanding customer feedback at scale in front of an audience of 10K people. Qualtrics, like Thematic, make Voice of Customer software. Malala Yousafzai talked about how her father gave her a voice by letting her sit at the table from the age of eight.

Entertainment 62

Entertainment Conference Advertising Airlines 62

ServiceDock

JUNE 10, 2019

According to research by consultancy firm Morar, 100% of the 844 executives surveyed for a recent report indicated that customer experience (CX) is a key focus area for their business.

Culture 98

Culture Customer Experience Financial Consulting 98

Customer Alignment

JANUARY 21, 2018

Leveraging financial and customer data that is now readily available, companies can better correlate and predict ROI and customer (lifetime) value. One of the feeds into customer value can be Net Promoter Score (nps) which, In the absence of a better indicator, has become the proxy for customer experience success.

Net Promoter Score 40

Net Promoter Score NPS Customer Journeys Exercises 40

Lumoa

OCTOBER 31, 2018

Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Three words: voice of customer. With any changes and enhancement to the product or service, it’s critical to keep a finger on the pulse of the customer.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

SmartKarrot

JULY 30, 2020

You need to have the right customer feedback to know your worth. Realizing one’s true potential can only be done by honest feedback received by the clients. Here in the blog, we will be reading a few highlights which include: What is customer feedback? Why is customer feedback important?

Feedback 10

Feedback Net Promoter Score Customers Customer Satisfaction 10

Waypoint Group

JUNE 7, 2018

I recently wrote about the importance of leading indicators to improve customer retention and expansion rates in B2B environments. Waiting for financial results is too late; it behooves every company to embed a simple and repeatable set of steps that strengthen customer relationships over time. Acquire Trustworthy Insights.

Customer Success 40

Customer Success Customer Journeys B2B Feedback 40

InMoment XI

APRIL 13, 2022

Customer experience (CX) metrics are a CX program’s bread and butter. NPS, CSAT , and CES have historically been the main tools every program utilizes to have a systematic way of establishing a voice of customer (VoC) source and leveraging those findings to improve customer experiences. What are you doing with it?

Metrics 260

Metrics NPS Infographics Effort Score 260

Kustomer

SEPTEMBER 3, 2020

The organizations that have been able to deliver on customer expectations during this pandemic are the ones surviving and thriving, while others that have failed to build digital transformation may be struggling. Wherever you can, you want to create those opportunities for structured feedback. Stage two, voice of customer engine.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Retently

AUGUST 9, 2018

How much do you focus on customer retention? Do you dedicate enough manpower, time, and financial resources to this business aspect? If you don’t, you’re likely to hemorrhage money in the long run, given that acquiring new customers will cost you 5 times more than retaining existing clients. Use Customer Feedback Surveys.

Feedback 104

Feedback CEM Net Promoter Score Social Media 104

Waypoint Group

APRIL 13, 2022

You’ve invited a supplier to demo what is supposed to be the latest and greatest Customer Feedback or NPS software… What questions should you ask? Do you have the expertise to design your feedback program essentially via self-service, or how is your vendor/provider going to assist with best practices?

NPS 40

NPS Survey Feedback Net Promoter Score 40

CSM Practice

JANUARY 1, 2017

Anna Connell: When no usage data is available, there are a couple of things I recommend having the customer success program focus on: Voice of customer metrics, including: NPS, Support scores, feedback from customer meeting, etc. Financial metrics: Renewal rates, early renewal rates (important!),

Customer Success 58

Customer Success Metrics e-support Customers 58

Seaton CX

AUGUST 17, 2023

With NPS survey response rates dropping into the single digits and customers who outright lie on them—or exhibit a “selective memory” when recalling facts and details—can you really expect to measure the customer experience? For example, the sales team’s close rate is very important for the business, but not for customers.

Customer Journeys 52

Customer Journeys Measurement Customer Experience How To 52

PeopleMetrics

DECEMBER 5, 2017

You are actively listening to your customers and have an impressive 20% survey response rate. You’re measuring NPS and CSAT , and real-time alerts are coming in. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them? That’s great!

Company 117

Company Net Promoter Score Hospitality CEM 117

Waypoint Group

NOVEMBER 6, 2015

In “real life” if you have 1 happy customer and 1 unhappy customer, do you average them together to end up with a single “neutral” customer? Yet this sort of feedback analysis happens all the time. Ensure your analysis of feedback data is organized the same way the company goes to market. Let’s take a step back.

Analysis 40

Analysis B2B Feedback Net Promoter Score 40

CX Workout - Ideas Blog

DECEMBER 22, 2020

This was then followed up by asking NPS for both brands. Below are the collective NPS scores for the brands that went above and beyond and the brands that let people down. From these two data points alone, it is evident that brands that went above and beyond deepened the connection with their customers.

NPS 52

NPS Financial Survey Effort Score 52

SurveySensum

JULY 14, 2020

As a VP Analyst for Customer Experience at Gartner, Augie Ray has been helping Fortune 500 firms to understand CX, how to succeed, how to gauge results, and how to make CX matter to the stakeholders. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Waypoint Group

OCTOBER 12, 2021

Are you ignoring feedback by not closing the loop with what your customers are telling you in your NPS surveys? Are you failing to help your customers with the “change management” process that is so often required for success/value/ROI? Are you single-threading (i.e. Do your CSMs even know what those expectations are?

Company 40

Company NPS Voice of Customer Government 40

Experience Matters

APRIL 7, 2015

Nominees are rated based on their capabilities, results, and client feedback. The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), The result: happy, loyal customers.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Waypoint Group

MARCH 20, 2019

The Solution: Trustworthy and Representative Customer Feedback (i.e. When we put these elements together we see the need for trustworthy data about what creates happy and unhappy customers. What’s more, When trustworthy and representative, feedback can be a powerful tool for accelerating profitable growth. Engagement ).

Engagement 40

Engagement Customer Engagement Feedback How To 40

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Wootric CX Blog

OCTOBER 7, 2020

Notably, Wootric, which seeks to drive business outcomes from customer experience efforts, has the fastest payback in the category. Experience management platforms help businesses bridge the gap between the experiences they believe they are delivering to customers and the experiences customers are actually receiving.

ROI 52

ROI Report Net Promoter Score Effort Score 52

Pointillist

AUGUST 26, 2019

By Steve Offsey Customer Experience metrics like Net Promoter Score® (NPS®) clearly matter. NPS has gained a lot of traction in recent years and is now the most widely used CX metric. But now that you’re measuring it, how do you improve NPS? In this post, I’ll provide a detailed look at how to improve NPS.

NPS 79

NPS Strategy Net Promoter Score How To 79