How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Smarter CX

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started, which was the first store to sell women’s fashion shoes in Brazil.

Is the Future of Retail, Physical or Virtual?


Like many CPG companies, they were considering online retailing. They were already selling a little online, but hadn’t seriously considered it until then. they were reconsidering just how big they could or should grow their online business.

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The Future of Retail is in the Stars (or is it the Cloud?) Testing


Like many CPG companies, they are considering online retailing. They are already selling a little online, but haven’t seriously considered it until recently. they are now reconsidering just how big they could or should grow their online business. “Never miss an episode.

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Profit-Killing In Malls: Shocking Results!

Beyond Philosophy

But as the New York Times reports , at least one analyst placed the blame squarely on Macy’s failure to deliver a compelling customer experience. They describe fashionable downtown shops with special items you couldn’t find anywhere else. Perhaps more significantly, the online experience is no better, even as Amazon threatens to overtake Macy’s as the nation’s top clothing retailer. Consider, for example, the customer experience at the Apple Store.

Brand Move Roundup – July 27, 2020

C Space

As we were thinking about this, we were focused on creating the most genuine experience for our fans at home and for our players in the arena,” said Sara Zuckert, senior director of experiential and DTC marketing at the NBA. The Brand Move Roundup – July 27, 2020.

How are retailers working to improve customer experience?


Date: Friday, February 26, 2016 How are retailers working to improve customer experience? Author: Robin Tandon Customer experience is important to every industry, but particularly vital for retail. And with many stores often selling the same products, customer experience is a more appealing way of differentiating than competing on price (which obviously has a direct impact on margins). How can the physical store environment distinguish itself from an online experience?

10 Steps to Immediately Improve Customer Retention With Journey Analytics


Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. Journey analytics can quickly focus attention on the biggest opportunities to improve customer retention by answering critical questions such as: Which customer service interactions result in poor customer experiences and sub-par retention? By mapping the customer journey you are able to analyze the complete experience from end-to-end in the eyes of your customer. By Swati Sahai.

How do UK banks rate on customer experience?


Date: Wednesday, March 14, 2018 How do UK banks rate on customer experience? At the same time online and mobile banking is growing, while traditional players also face a raft of agile new entrants that are focusing on the experience and services they provide to customers. They want an easy, transparent experience from brands that treat them well, value their time and reduce friction in all areas. How are UK banks doing in terms of the customer experience?

Brand Move Roundup – May 21, 2020

C Space

Digital learning and talent management brands Skillsoft and SumTotal held a live global experience for learning, talent, and business leaders virtually this year, after a last-minute dash to turn their usual face-to-face event into an online experience.