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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience? consumers spent $1.5

Retail 48
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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Beyond that, broader company policies, HR investment, training and development of staff and a robust employee experience management program all help set the scene for positive encounters between customers and staff. Finally, brands should be leveraging employee feedback to enhance the customer experience. sales increase in 2018.

Retail 34