Remove omnichannel
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Stop the Condescending Second Guessing. Trust that Customers Know What They Want.

ERDM

Article by Ernan Roman Featured on RetailTouchPoints.com According to the IBM 2017 Customer Experience Index (CEI) Study , “Only 19% of brands offer more than a basic level of personalization of the online experience.” So how do marketers step up and deliver? For 2018 they need to trust that customers know what they want.

Fashion 58
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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience?

Retail 48
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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Brands who excel at in-person experiences are those who can understand and take advantage of these multi-channel consumer behaviours, and know how to get the best out of all available touchpoints, whether digital or traditional, in order to engage their audiences. Oasis – merging online and in-store fashion retail.

Retail 34