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How Brazilian Fashion Retailer Passarela Uses Data for Better CX

Oracle

Here’s what we learned about Yasmini and the innovative work she and the Brazilian fashion retailer are doing in customer experience. In 2005 we’ve started Passarela.com, which was the first store to sell women’s fashion shoes in Brazil. Tell us a little bit about yourself and your role at Passarela.

Fashion 50
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Is the Future of Retail, Physical or Virtual?

C3Centricity

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. We want to have the choices that others have, wherever in the world we live.

Retail 194
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The Future of Retail is in the Stars (or is it the Cloud?) Testing

C3Centricity

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. We want to have the choices that others have, wherever in the world we live.

Retail 177
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How are retailers working to improve customer experience?

Eptica

With so much spend now gravitating online, it’s particularly important for bricks and mortar retailers to match or even exceed online customer experience if they want to thrive. How can the physical store environment distinguish itself from an online experience? consumers spent $1.5

Retail 48
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Brand Move Roundup – July 27, 2020

C Space

FX Networks, which has had an experiential presence at the event for seven years, has pivoted planned physical activations to innovative digital offerings for fans stuck at home. Fans can access the experience on FXSDCC.com , which is live through July 26. The region is also home to a lucrative audience.

Brands 52
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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Beyond that, broader company policies, HR investment, training and development of staff and a robust employee experience management program all help set the scene for positive encounters between customers and staff. Finally, brands should be leveraging employee feedback to enhance the customer experience.

Retail 34