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The online retail Christmas battle; what makes a winning digital experience?

Maru Group

The winners of this year’s retail benchmark study were sites who provide a seamless experience across devices, understand the need for customers to make informed purchase decisions and offer a consistent journey across offline touchpoints, including returns and customer contact. What makes ASOS’s online experience so great?

Retail 40
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5 breakthrough in-store experiences (and the employees behind them)

Qualtrics

Increasingly, online and offline customer experiences form part of a merged ecosystem where shoppers move freely between multiple channels. To provide the levels of ease and personalization customers now expect, brands must engage their audiences seamlessly across all touchpoints. Multiple channels, one customer relationship.

Retail 34
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10 Steps to Immediately Improve Customer Retention With Journey Analytics

Pointillist

Richard Boire, of Boire Filler Group , lays out this difference in a compelling fashion. By mapping the customer journey you are able to analyze the complete experience from end-to-end in the eyes of your customer. The first step is to integrate customer data available to you from different touchpoints. Data Integration.