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CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

In order to prove their value to the company, secure the budget and buy-in they need to make changes, CX leaders must demonstrate an “irrefutable” connection to business metrics. This requires a massive sea change in the metrics and strategy the profession is currently using to measure their success. Increase Revenue.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

But explaining how you measure Net Promoter Score (NPS) and how that can help predict how happy and loyal customers will be is helpful. Spend some time highlighting what the metrics mean, and what your goals really are. Don’t forget to highlight the human side of what those metrics measure. Interview a customer or two!

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Measuring what matters – your brand’s emotional equity

Maru Group

Are you bluntly capturing affinity or brand love as a metric in your tracker with no idea how to use it to your business advantage? This whitespace exercise allows you to see what emotional levers are aligned or similar and which need to be adjusted to attract more consumers to your brand or product.

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Measuring what matters – exponentially growing your tracking insights

Maru Group

By Todd Trautz and Brent Snider Maru/Matchbox | April 2023 The Marketing Department has been spending money on your brand’s new campaign and sales are up, but your brand tracking metrics are not significantly improving. It’s not your tracker; it’s what you’re measuring. Or even worse, trending in the opposite direction vs. sales.

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A Guide to Measuring Product-Market Fit with PMF Surveys

Retently

Before attempting to measure it, let’s first try to define what product-market fit is. How to measure Product-Market Fit There are many metrics you should consider as, in many cases, you will be measuring satisfaction and engagement levels. It requires thorough research, analysis, planning, and time.

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Measuring Customer Satisfaction for Business Growth

SurveySensum

Why Measure Customer Satisfaction? It measures how well a company meets or exceeds customer expectations and fulfills their needs and desires. Why Measure Customer Satisfaction? Here are some points to help you understand the importance of measuring customer satisfaction for your business. What is Customer Satisfaction?

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. What’s the difference? It’s to make real changes.