BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

AWS Machine Learning

OCTOBER 27, 2023

Enterprises are using generative AI specifically to power their marketing efforts through emails, push notifications, and other outbound communication channels. Gartner predicts that “by 2025, 30% of outbound marketing messages from large organizations will be synthetically generated.” Grab the popcorn because you’re in for a treat!

Marketing 90

Marketing Travel e-support Entertainment 90

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

CSM Magazine

FEBRUARY 12, 2024

Thoughtful Branding and Marketing Effective branding and marketing before, during, and after the event are essential for creating a lasting impact. Curate high-quality content that not only educates but also entertains and inspires your audience. Technology can also play a role in enhancing networking.

Industry 95

Industry Tips Entertainment Transportation 95

Oracle

APRIL 22, 2019

This technology places intangible objects alongside real-world ones, with the combo of a headset or mobile device’s camera, sensors, and a specially-crafted app making this whole magic come alive in real time. So what is AR technology? Augmented reality has since evolved into a much more sophisticated, affordable technology.

Technology 106

Technology Tourism Telecommunications Automotive 106

C3Centricity

SEPTEMBER 24, 2017

I was giving a talk earlier this month in which I mentioned that technology is an enabler not a disruptor of business today. During the presentation at BPW I talked about the fact that technology is seen as the disruptor in business today, but it isn’t. Beverage manufacturers are getting into entertainment in a big way.

Technology 120

Technology Transportation Customer Centricity Entertainment 120

Alida

JANUARY 5, 2018

Marketers are always looking for new ways to create experiences that resonate with customers, and 2018 will be no different. Experts believe that in 2018, marketing leaders will be dealing with disruption and adapting emerging technologies that are starting to mature beyond their initial hype. CMOs become customer-obsessed.

Marketing 0

Marketing Multi-Channel Advertising Tourism 0

TechSee

JUNE 25, 2019

of major companies around the world are currently using AI customer service technologies, the second most common use of AI after IT. As the technology matures, many companies will inevitably look for holistic AI solutions that unify customer and operational data to achieve the most valuable and actionable insights.

Technology 122

Technology Customer Service Contact Center Gamification 122

Beyond Philosophy

APRIL 25, 2019

Brands have already begun using facial recognition technology in their Customer Experience. Walmart and KFC use facial recognition technology. Technology also exists that captures customers’ authentic emotion measurement using facial recognition software. Even my phone password is my face. But is it creepy ?

Technology 118

Technology Analysis Software Study 118

Oracle

MARCH 1, 2021

Female innovators in CX technology have shaped the field since the earliest days and continue to create change and exciting new experiences, technology, and ideas. Dr. Tami Kim, Assistant Professor of Marketing, Darden School of Business. She holds a doctorate of business administration in marketing from Harvard Business School.

Technology 81

Technology Advertising Customer Experience Professionals Innovation 81

Optimove

NOVEMBER 15, 2022

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. What does that mean when it comes to mobile marketing? Tip #5: Make it social. Long and short?

Tips 59

Tips Gamification Engagement Marketing 59

CSM Magazine

FEBRUARY 6, 2024

In the high-stakes world of sports and entertainment, the right technology can turn game day into an unforgettable experience. With Oracle EPM, stadiums are not just venues but dynamic ecosystems capable of adapting to the rapid changes of today’s market. The result?

Entertainment 52

Entertainment Sports Financial Effort Score 52

Oracle

OCTOBER 2, 2019

The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer , the global ecommerce market is expected to grow by 20.7% Here are 5 examples of CX technologies retailers can use to encourage customers to buy on their sites and nurture customer loyalty. Visual search.

Ecommerce 87

Ecommerce Technology Social Media Chatbots 87

AWS Machine Learning

APRIL 11, 2024

AWS was the first Cloud Service Provider (CSP) to offer NVIDIA GPUs in the public cloud, and remains among the first to deploy NVIDIA’s latest technologies. The program offers valuable resources along with best practices for all AWS partners to build, market, and sell generative AI solutions jointly with AWS.

Innovation 101

Innovation Resources Entertainment Sports 101

CSM Magazine

JANUARY 8, 2024

For enthusiasts of Bitcoin, especially those who enjoy the thrill of Bitcoin gambling, there’s a wealth of entertainment that delves into themes of digital finance, futuristic technology, and the societal implications of these advancements.

Entertainment 52

Entertainment Financial Culture Technology 52

BlueOcean

OCTOBER 4, 2022

If the plane doesn’t fly, I don’t care about the inflight entertainment… CX should be the same,” she says. Marketing and CX must work together. Blockchain technology isn’t losing its buzzword status anytime soon. It is the technologies making the Metaverse a reality that will disrupt the realm of customer experience the most.

Conference 156

Conference Entertainment Employee Experience Contact Center 156

Maru Group

SEPTEMBER 6, 2022

By Maru Entertainment & Technology | September 6, 2022. With an increasing number of entertainment companies either announcing plans to or already entering the NFT market, the technology can be expected to adapt and become more consumer-facing in the next few years. the rate of 35-54s. the rate of 35-54s.

Consumers 69

Consumers Entertainment Groups Technology 69

InMoment XI

JANUARY 4, 2024

Word-of-Mouth Marketing Satisfied customers become brand ambassadors, sharing their positive experiences through word-of-mouth marketing. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 260

Retail Customer Experience Effort Score Social Media 260

Beyond Philosophy

JANUARY 19, 2022

While they have to this point largely been dominated by games and entertainment, these immersive technologies are poised to change how people interact with brands’ products and services in more everyday ways. Dobrev takes us through the ways Coca-Cola has been using these technologies in their customer strategy to great success.

Examples 78

Examples Entertainment Social Media Consulting 78

TechSee

MAY 15, 2018

All eyes were on the smart home market in 2017. Tech giants are all clamoring to get in on the action with Google Home , Apple HomeKit , Amazon Echo and Samsung SmartThings creating buzz, and new smart devices flooding the market at a dizzying rate. While the connected home market is growing steadily, it certainly has not exploded.

Analysis 111

Analysis Marketing Self Service Wireless 111

Maru Group

AUGUST 31, 2022

By Maru Entertainment & Technology | August 31, 2022. Maru’s Entertainment and Technology team found that one in four adults were somewhat (11%) or very (14%) likely to place a bet on at least one game in the opening week. For advertisers, there is a potential upside to this.

Sports 72

Sports Entertainment Advertising Study 72

Currency Alliance

OCTOBER 12, 2020

Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. Technology is enabling this at scale. So, now let’s zero-in on loyalty marketing. And it does not matter if you are B2C, B2B, or B2B2C.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

APRIL 22, 2024

The Future of Customer Service in Online Gambling: Trends to Watch The online gambling industry has experienced exponential growth over the last decade, driven by technological advancements and an increasing number of digital users. For those looking to try something new, why not play Spaceman ?

Customer Service 52

Customer Service User Experience Chatbots Touchpoint 52

GetFeedback

JANUARY 21, 2020

Artificial Intelligence has already been making an impression on the business industry with data collection for marketing and changing how people interreact with IT. Every business decision, including those regarding technology, should be made with the customer at the heart. Personalized marketing is also becoming much more mainstream.

How To 195

How To Self Service Chatbots e-support 195

NetBase

SEPTEMBER 30, 2020

Market intelligence informs this effort, helping businesses see beyond the buzz (or lack thereof). And fintech scouting around blockchain technology offers intel on a lucrative niche to explore. And we’ll show how businesses can use NetBase Quid to sort out: Applications of blockchain technology. Let’s check it out!

Financial 52

Financial Marketing Banking Trends 52

Maru Group

AUGUST 4, 2022

By Maru Entertainment & Technology | August 4, 2022. Whilst subscription rates remain low for the various cloud services, exclusive research from Maru’s Entertainment and Technology group suggests that the industry is set for serious expansion over the next few years.

Entertainment 76

Entertainment Comparison Loyalty Groups 76

AWS Machine Learning

SEPTEMBER 19, 2023

Multi-modal data is a valuable component of the financial industry, encompassing market, economic, customer, news and social media, and risk data. Multi-modal agents, in conjunction with generative AI, are finding a wide spread application in financial markets.

Financial 104

Financial Multi-Channel Marketing Analysis 104

Maru Group

JANUARY 30, 2023

By Maru Entertainment & Technology | January 2023 Web3 was one of the industry’s buzziest terms at the start of 2022. Then a series of scandals in cryptocurrency struck, beginning the onset of the crypto winter and skepticism about all Web3 technologies.

Entertainment 77

Entertainment Social Media Leadership Technology 77

Oracle

SEPTEMBER 9, 2019

Oracle OpenWorld 2019 will take place September 16 – 19 in San Francisco, with over 2,000 unique sessions planned on topics including breakthrough innovation and technology. Featured entertainment. Presented by Steve Earl, Sr Director Product Marketing, Oracle; Abbas Makhdum, Director CX Product Marketing, Oracle.

Technology 45

Technology Entertainment B2C Airlines 45

CSM Magazine

APRIL 16, 2024

Online casinos are not just places for digital entertainment; they are platforms where the experience of each user can define the longevity and success of the casino itself. With a reputation for excellent customer support and a wealth of bonuses, an online casino can distinguish itself as a leader in a competitive market.

Tips 52

Tips Knowledge Base Multi-Channel Self Service 52

Oracle

SEPTEMBER 25, 2018

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. Featured entertainment. Data 101: What All Marketers Need to Know. Sharon Perkins, Manager, HR Technology, Yum!

Technology 53

Technology Entertainment Innovation Conference 53

Avaya

OCTOBER 31, 2016

If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Just 10 years ago, marketing technology platforms like Marketo and HubSpot had just been founded and were in their primal stages. Here’s why…. How much data?

Technology 40

Technology Marketing Social Media Entertainment 40

C3Centricity

JUNE 28, 2018

What does a Head of Marketing (CMO) do in their average four-year tenure to ensure that they keep their job for longer? A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job? Why is this?

Marketing 149

Marketing Analysis Brands ROI 149

C3Centricity

JUNE 28, 2018

A 2012 global survey by the Fournaise Marketing Group provides one possible explanation. Perhaps it’s because CEOs don’t understand the role of a CMO or is there still an issue with the ROI of the marketing budget? Let’s start at the beginning; marketers, what opportunities are there so that you can keep your job?

Marketing 136

Marketing Analysis Brands ROI 136

TechSee

JANUARY 2, 2019

Opening on January 8 in Las Vegas at the Sands, Level 2, Halls A-D , the CES Smart Home marketplace will feature the latest innovative tech from vendors offering everything from security monitoring to smart appliances, lighting, window coverings, irrigation, entertainment systems and more. Speakers: · VP, Sustainability, KB Home. ·

Innovation 174

Innovation Entertainment Knowledge Base Technology 174

Maru Group

AUGUST 2, 2022

By Maru Entertainment & Technology | August 2, 2022. Fearing that another set of negative subscriber results in the Q2 results would worsen their market valuation, Netflix experimented with hit show “Stranger Things,” which was set for a Q2 release on May 27.

Entertainment 68

Entertainment Report Strategy Technology 68

Storyminers

JUNE 3, 2022

2016 will be the year that technology will (finally) let us put humans first again. Brands that employ predictive analytics to serve their customers will leap ahead of those that adopt the technology just to sell more. More customers will want more to do (information, entertainment, service, repair, etc.) 2016 Answer.

Trends 147

Trends Customer Experience Wireless Entertainment 147