Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. What sets an exceptional retail customer experience apart?

Retail 78

Retail Engagement Strategy Customer Experience 78

NetBase

AUGUST 14, 2020

As sports leagues are restarting, there’s a whole new world to sort out not only logistically, but on the business side. Sporting events will not have any fans there to cheer their favorite teams on, at least not any time soon. We’ll explore how this looks for each sport, including: Online viewership stats for each league.

Sports 64

Sports Advertising Trends Social Media 64

SmartMessage Blog

FEBRUARY 25, 2024

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. By combining resources, expertise, and audiences, cross marketing creates a powerful platform for brands to expand their reach and visibility.

Examples 52

Examples Marketing Automotive Sports 52

West Monroe

FEBRUARY 13, 2024

About the episode Explore the transformative power of AI and digital technology in the sports industry on our latest episode, which features Satisfi Labs CEO Don White. Fresh off the Super Bowl's digital showcase, dive into how these technologies are enhancing fan experiences by making sports more accessible and interactive than ever.

Sports 98

Sports Tourism Entertainment Technology 98

CSM Magazine

JANUARY 16, 2023

There is no doubt that customer service is key to the success of sports betting apps in Kansas. Whether providing live betting odds or answering customer questions, sports betting apps need top-notch customer service to keep customers happy and coming back. What Makes Customer Service Crucial for Sports Betting Apps?

Sports 52

Sports Customer Service Chatbots Trends 52

Optimove

MARCH 20, 2024

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: The position-less marketer is adaptable and versatile, a professional who can excel in various roles and tasks. Embracing the principles of position-less marketing can provide companies with a competitive edge in a dynamic and fierce market.

Connections 52

Connections Marketing Multi-Channel Sports 52

NetBase

MARCH 20, 2020

With no real end of the Coronavirus, aka Covid-19 in sight, how will companies and brands reach sports fans on their couches, when so much of their regular advertisements are typically tied up in live sports? Next Generation AI-powered consumer and marketing intelligence reveals all, including some options for brands to pursue.

Sports 67

Sports Advertising Social Media Entertainment 67

Optimove

NOVEMBER 29, 2022

So, it makes sense and is quite intuitive to assume that sports bettors worldwide will support their own country and bet on their own team at higher rates during the World Cup. However, you can pick up on other trends and play with them in your marketing plan. Build a marketing plan. Happy World Cup!

Sports 52

Sports Gamification Groups Trends 52

Avaya

JUNE 1, 2017

The sports experience has become a 21st-Century medley of sights, smells, and experiences. This starts with a seamless approach to fan, customer, and team engagement that can manifest in many ways from on-site, touch-activated, multi-sensory, virtual experiences to off-site communities. We just have to make sure it’s for the better.

Sports 50

Sports Technology Engagement Wireless 50

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Strategy Marketing Gamification 52

Avaya

APRIL 9, 2019

Sports marketing, sponsorship, fan engagement, player tech, these are all things that have come on heavy in recent years. Previously, sports were simply about the main media networks, the prime times, the most popular sports, and the players. This spans sports, media, fan transactions, betting and more.

Sports 51

Sports Trends Entertainment Contact Center 51

Oracle

JULY 24, 2020

Virtual gaming has created an entirely new digital marketing frontier for advertisers to engage with customers. Online communities provide new opportunities for improving the digital marketing customer experience in new and novel ways. esports = ‘real’ sports.

Marketing 106

Marketing Sports Gamification Advertising 106

Optimove

MARCH 12, 2024

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it matters: Optimove’s new Insights Report dives deep into the trends and behaviors of sports bettors during this highly anticipated event, providing valuable insights to help sportsbook operators optimize their strategies and maximize their profits.

Report 59

Report Trends Sports Analysis 59

Optimove

FEBRUARY 1, 2024

2024 Lightning Talks cover crucial gaming topics presented by Optimove experts and are a “must-attend” for any marketer looking to quickly up their game in the gaming industry. ” and “How can strategies be tweaked for the long tail of customers to engage them like VIPs?​”

CRM 69

CRM Sports Consulting Data 69

Optimove

OCTOBER 3, 2023

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. Understanding the Player Landscape To effectively engage players it’s crucial to understand their behavior and preferences.

Report 52

Report Loyalty Loyalty Programs Marketing 52

Maru Group

MAY 14, 2020

As nearly every major global sporting event has been canceled or suspended because of the coronavirus, sports fans are having to adapt and find new ways to channel their energy. One thing is clear, when live sports resume, it will bring with it an increasingly tech savvy fan base, eager for inclusion.

Sports 52

Sports Entertainment Video Multi-Channel 52

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 88

Tools Marketing Social Media Analytics 88

Optimove

DECEMBER 13, 2022

So, let’s take what we know about past international sporting mega-events and apply it to the World Cup. These mega-events are also known to create enormous hype in the online gaming space, where sports bettors across the globe plan some of their biggest betting opportunities during the tournaments. We’ve seen it happen.

Sports 52

Sports Marketing Analysis Groups 52

BirdEye

OCTOBER 30, 2023

Local social media marketing is a game-changer for small business owners. A strong local presence means easy yet powerful word-of-mouth marketing , positioning you as the most trusted brand. Looking for a quick and actionable answer on leveraging local social media marketing? Do you know why? Here are 12 ways: 1.

Social Media 58

Social Media Marketing Advertising Video 58

Oracle

JANUARY 15, 2021

Oftentimes in sports we’re told that winning is the cure to all problems. In the sports business, winning is certainly wonderful – but over the years, our sports customers have taught me that the real secret to success is collaboration to create a winning team on and off the court, ice, pitch, or field.

Sales 52

Sales Marketing Sports Roadmap 52

Avaya

MAY 8, 2019

On any given day, contact center agents at C3i Solutions may field inquiries regarding sports drinks, tires, or pharmaceuticals, just to name a few. In an environment driven by a continuous improvement philosophy, C3i Solutions began exploring the market for new contact center innovations.

Innovation 74

Innovation Customer Engagement Engagement Contact Center 74

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 191

Brands Sports Advertising Social Media 191

Oracle

SEPTEMBER 27, 2019

From market research and original data to visuals, brands use several tools to craft messages to consumers. To most people, there’s nothing particularly engaging about monetary policy, but the Cleveland Fed has turned that notion on its head with its multimedia storytelling. Case in point: NBC Sports. Think multi-platform.

Engagement 63

Engagement Sports Multi-Channel Return on Investment 63

Gainsight

JANUARY 8, 2021

Recently, Jackie Chevallier, Senior Product Manager for Adobe Audience Manager, and Connor Hatfield, Senior Customer Marketing Adoption Specialist at Adobe, sat with Gainsight’s Harshi Banka, Customer Success Director, Gainsight PX Team. Adobe found that in-product messaging is the best way to engage customers.

Sports 52

Sports Effort Score Tips Analytics 52

Clarivate

OCTOBER 24, 2023

To keep pace with the changing landscape of sites of service for surgical procedures, medical device companies are under pressure to evolve their sales and marketing strategies to the expanding non-hospital market. According to Clarivate data, traditional inpatient procedures are increasingly shifting to outpatient settings.

Sales 52

Sales Strategy Hospitality Data 52

Optimove

MARCH 29, 2022

If you’ve read our official press release from today (March 29th, 2022), you know that “Optimove, the leading CRM Marketing Platform, today announced its acquisition of Kumulos, a Dundee, Scotland-based provider of a personalized messaging platform for mobile applications.”. Which is 100% true. Again, this is perfectly accurate.

Marketing 59

Marketing CRM Multi-Channel Sports 59

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. This makes sense.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Engaging consumers is all about connecting to them personally – as if you were their bestie, hanging out over coffee. Here’s how. Look Below the Surface.

Engagement 71

Engagement Entertainment Sports Social Media 71

Optimove

JULY 7, 2022

But we want to discuss a third group: marketers. Just like each of the 32 national teams participating in the tournament (Nov 21 – Dec 18), marketers too need a strategy to win. We’ll also touch on ways to maximize your marketing activities by using mobile and email channels. Increase Engagement? Our first tip?

Tips 52

Tips Marketing Sports Gamification 52

ProProfs Chat

NOVEMBER 20, 2020

Did you know that engaged employees are 44% more productive as compared to just satisfied workers! Engaged employees are your best assets to grow your business. But, how to measure employee engagement to ensure maximum productivity? But, how to measure employee engagement to ensure maximum productivity?

Employee Engagement 105

Employee Engagement Survey Engagement Effort Score 105

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports Video Data Social Media 40

Joe Rawlinson

JANUARY 22, 2024

Collaborate with Local Influencers Find local influencers and content creators to partner up with on your advertising and marketing campaigns. Actively engaging with your community by participating in local activities and initiatives, such as sports events and community projects, fosters a stronger connection with local residents.

Brands 78

Brands How To Sports Social Media 78

Experience Investigators by 360Connext

APRIL 23, 2024

CX leaders today face a long list of challenges, including adapting to a dynamic market environment and ensuring every stakeholder, supervisor, and employee in the business is aligned with the customer-centric vision. Strategic Investments in Customer Experience As we often say, CX is a team sport. But, leaders, take a deep breath!

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

Optimove

APRIL 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Euro 2024, June 14th to July 14th, 2024, in Germany, represents a major opportunity for brands to attract and retain new players. Like every sporting mega event, Euro 2024 will attract a wave of new players. It’s also a huge opportunity for operators.

Gamification 59

Gamification Sports Engagement Strategy 59

AWS Machine Learning

NOVEMBER 26, 2023

It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns, with no ML expertise required. FOX Corporation (FOX) produces and distributes news, sports, and entertainment content. “We

Customer Experience 104

Customer Experience Sports Travel User Experience 104

Beyond Philosophy

APRIL 13, 2023

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. Using FOMO to Bring People Together From a marketing perspective, you can tap into these motivations. Click here !

Tools 78

Tools Social Media Marketing Groups 78