article thumbnail

The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. Net Promoter Score What is it? How do you measure it?

Metrics 270
article thumbnail

Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

The idea behind integrated CX is to improve customer experience by combining large amounts of data with technology and services to create more complete customer insights and, as a result, more focused and measurable actions. Don’t get me wrong, metrics matter, but solely focusing on score management can lead to program stagnation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Complete Retail Customer Experience Guide

InMoment XI

Clearly communicate your website’s security measures, use secure payment gateways, and provide transparent information about shipping costs and return policies. There are three common customer experience metrics that most companies will use to measure customer experience. The average score represents the CSAT score.

Retail 260
article thumbnail

10 Customer Effort Score Tools in 2022 – Free & Paid

SurveySensum

But, it then became evident that customer loyalty also resembles the effort your customers put in to acquire your products and services. And, that means the more extra effort they need to put in to interact with your business, the more disloyal they become. . Explaining CES tools and CES score. A good CES score.

article thumbnail

What is Customer Effort Score (CES) & How to Measure It?

Retently

Former CEB Global’s research (now part of Gartner), explained that the level of effort consumers put into interacting with a brand has a direct impact on loyalty levels. In fact, according to CEB Global, it seems that around 96% of consumers that reported having difficulty solving a problem were more disloyal. for example).

article thumbnail

Struggling to Prove the ROI of Customer Experience? You Could Be Missing These 3 Keys to Success

InMoment XI

In fact, research shows that 30% of businesses reported having budget related issues to their CX programs. When designing the right program for your business, it is important to shift your focus away from scores, scores, scores. A program that relies too much on scores can hurt your chances of proving ROI.

ROI 557
article thumbnail

Integrated CX: The Complete Guide

InMoment XI

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. In order to measure the success of any CX program, you need to understand exactly what you are trying to achieve.