Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
Kerry Bodine
AUGUST 14, 2020
And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. UX folks are generally focused on designing specific digital touchpoints, like a website or a mobile app. This approach is detailed in my blog post 3 Steps To Better Customer Research.
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