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Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

And for more on this subject, I suggest checking out these two additional posts: Quant Data, Qual Data: Use Just One To Derail Your CX Efforts. UX folks are generally focused on designing specific digital touchpoints, like a website or a mobile app. This approach is detailed in my blog post 3 Steps To Better Customer Research.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. Hybrid points programs.

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Boost Stadiums with Oracle EPM: Elevate Fan Experience and Ops

CSM Magazine

That’s where Oracle EPM comes in, transforming stadium operations with the precision and agility needed to score big with fans and stakeholders alike. It’s not just about keeping score; it’s about enhancing every aspect of the event experience, from ticket sales to concessions, all in real-time.

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Why Do You Need to Rethink Your Customer’s Journey

ProProfs Chat

While innovative at the time the idea was introduced, the sales funnel has changed a lot with technology. Maybe the consumers got smarter, or the sales funnel was always flawed, and we only realized it now. Either way, here’s why you may have to abandon the old-fashioned linear idea about sales funnels you have in mind.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

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Customer Experience Engineering Demystified: An In-Depth Look

CSM Magazine

At its core, customer experience engineering seeks to ensure that every touchpoint a customer has with a company leaves a positive and lasting impression. It focuses on creating a seamless and delightful experience for customers throughout their journey, including pre-sales, actual purchase, and post-sales support.

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Consumer banking: money can’t buy loyalty

Currency Alliance

Granted, such efforts have underpinned the early successes of neobank startups. In 2017, Santander began an effort to move away from ‘big, molasses segments, like first-time house buyers’ and instead ‘reach people at specific parts of the customer journey with content that ‘was exactly relevant to them at the time’.

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