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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. A disloyal generation? Hybrid points programs.

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Loyalty Magazine Awards 2018: Tales of the (Mostly) Expected?

Currency Alliance

That’s been my feeling as I mull over this year’s Loyalty Magazine Awards, where Currency Alliance was proud to be Prime Sponsor. In the attention economy, the mind of the modern consumer is hardwired for instant gratification – often at zero effort. Technological Innovation. You can see the full list of winners here.

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Boost Stadiums with Oracle EPM: Elevate Fan Experience and Ops

CSM Magazine

That’s where Oracle EPM comes in, transforming stadium operations with the precision and agility needed to score big with fans and stakeholders alike. It’s not just about keeping score; it’s about enhancing every aspect of the event experience, from ticket sales to concessions, all in real-time.

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Why Do You Need to Rethink Your Customer’s Journey

ProProfs Chat

While innovative at the time the idea was introduced, the sales funnel has changed a lot with technology. Maybe the consumers got smarter, or the sales funnel was always flawed, and we only realized it now. Either way, here’s why you may have to abandon the old-fashioned linear idea about sales funnels you have in mind.

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4 Times When Marketing Really Nailed It: How Experiential Marketing Wins Big for Brands

CSM Magazine

The parameters of what constitutes a great marketing campaign have changed enormously over the decades, once upon a time it was sales figures alone that caused a stir amongst the internal management teams. What are some of the most innovative or successful marketing campaigns in recent years? So, who out there really gets it?

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40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

It’s not the amount of knowledge you are willing to offer, but the efforts you wish to take to keep your customers satisfied and loyal to your brand. Increase customer satisfaction score. Jean and Travis have brought together proven strategies from a decade-long effort that help readers measure and increase emotional intelligence.

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Top 50 Customer Service Leaders – Best Customer Experience Influencers

Storyminers

In addition to his customer experience work, Adam is an angel investor with an interest in entrepreneurs who disrupt the status quo through innovation. As part of Qualtrics’ XM Institute, she focuses her efforts on helping organizations optimize their experience management (XM) programs. Adrian Swinscoe. Aimee Lucas. Barry Dalton.