article thumbnail

Not Just Another Blog Post on How to Improve Customer Experience

InMoment XI

And, even more importantly, how can you do it so that you get financial proof points, such as proving the ROI of customer experience , from the efforts? Don’t get me wrong, metrics matter, but solely focusing on score management can lead to program stagnation. I like to be like the newspaper reporter who continually asks ‘why.”

article thumbnail

Creating Fans, Not Just Customers: Metro Bank’s Journey to Customer-Centricity

InMoment XI

In the midst of a financial industry crisis, Metro Bank emerged in 2010 with a bold vision—to create fans, not just customers. The collaborative effort aimed to redefine their insight strategy by incorporating competitive benchmarking, relationship surveys, and touchpoint surveys to understand customer “moments of truth.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Struggling to Prove the ROI of Customer Experience? You Could Be Missing These 3 Keys to Success

InMoment XI

Evaluate and demonstrate results of experience initiatives including organizational change, improved metrics, and financial impact while determining appropriate next steps. When designing the right program for your business, it is important to shift your focus away from scores, scores, scores.

ROI 557
article thumbnail

CloudCherry – Tying Financial Goals to CX Metrics

CloudCherry

But the good news is, as Tom Mouhsain says in the Forrester report cited above, “there is sufficient auditable evidence to link CX to all of the major financial performance drivers that determine profit — and ultimately to the return on shareholder equity.”. CX can be tied to the financial goals of your business. Increase Revenue.

Financial 218
article thumbnail

Your CX Playbook for Financial Services

Kustomer

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. Customers want to feel financially confident, including having trust in their financial institutions to work in their best interests, and they expect service to be streamlined and personalized.

article thumbnail

How a Global Grocer Turns CX Feedback Into Realized Customer Spend Targets

InMoment XI

The grocery chain is known for its simple and continuous efforts to always improve, and that consistent effort through the decades has helped to expand its market position. By linking current store survey data to financial data, InMoment helped the brand pinpoint areas in specific locations that could increase customer spending.

Feedback 529
article thumbnail

7 Customer Service Tips for Financial Service Companies

Kustomer

When it comes to protecting, investing and being responsible for customers’ money, they need to trust in the financial services company. What Does Customer Service Look Like in the Financial Services Industry? Here are seven key components to building a financial customer service strategy.