Honda She’s Provides Some Gender Lessons
InMoment XI
JANUARY 18, 2013
In 2012 Honda launched the Honda Fit “She’s” model in Japan. As the name suggests it was squarely targeted at women and featured a pink key, pink gold chrome finishes, and pink stitching on the seats. A special windshield blocked out the sun’s damaging rays and “plasmacluster air conditioning technology” made sure the climate inside. View Article.
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