Dishonesty Equals Disloyalty: Consider Measuring Honesty
InMoment XI
JULY 27, 2012
In business, being honest is essential to retaining loyal customers. Often you hear of customers turning away and not returning because they didn’t feel the company they were dealing with treated them honestly. So, if this was happening to your business, wouldn’t you want to know about it? Research provides an important manner to learn.
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