2 Minutes 
The world evolves quickly. At Schlesinger Group, we’ve always made it our business to evolve alongside it. We began as a focus group facilitation provider, connecting business questions to real human answers. But over the past 57 years and through several acquisitions, we’ve expanded to become much more — today, we lead qualitative, quantitative and tech-enabled research around the globe.
That’s why Schlesinger Group is now Sago. Our rebrand reflects the reality of our always-evolving services. While the medium changes, our commitment remains the same: connecting your questions to nuanced, human answers. We listened to our customers and realized that while “Schlesinger Group” reflected our family business origins and focus group expertise, it didn’t encompass the full scope of market research solutions we bring to customers every day. As Sago, we will continue pushing market research forward, unearthing the insights that power new innovations.
Amid economic concerns and global disconnection, our steps forward must begin with listening. In every industry, understanding customers is more critical than ever. Sago’s research capabilities across methodologies help you truly connect with high-quality humans and hard-to-find audiences. The world shifts and technology evolves faster every day — certainly much faster than when we started this company. But through all these twists and turns, getting to know customers never goes out of style. When faced with big changes, rarely do we have all the answers right away. Fortunately, all we need are the right questions.
The secret sauce of market research has always been human connections. In a tumultuous time, businesses with the most up-to-date customer insights can set themselves apart and grow their customer base. And that growth requires a deeper knowledge than you can get from a personas deck or buyer-data spreadsheet. At Sago, we wake up every morning to delight customers — and it starts with understanding them. I’m excited about the future of our company and the future of market research, and I hope you agree. The next five decades can be just as transformative as the last if we remain flexible and let listening lead the way.
In a hectic, fast-moving world, new questions arise every day. Ready for answers?
Just say go. Sago.
Thank you,
Reed Cundiff, CEO of Sago
