Survey Says…VOC Departments See Change on the Horizon
InMoment XI
JANUARY 4, 2011
Many VOC professionals have realized that in order to add value to the organization, they must spend less time telling a VOC story and more time telling a business story. Think of this new approach as a fundamental mental shift starting with the VOC leadership team. You must ensure that the data you collect is actionable and relevant to other business leaders in the organization.
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