The Customer is Changing: Decipher the Clues
JUNE 9, 2016
No, this is not another story about how customers are changing because of iTunes, hands-free calling, mobile shopping, show-rooming or what Zappos and Amazon are doing now. This is a story about finding the hidden gems in your customer interaction data. And the good news is you don’t need “Big Data” to find them. Every customer interaction has value from an intelligence perspective. So, what should you do with it? Digging into daily interactions can bring new meaning to your business.