Why Brand Perception Is the Missing Link in Your CX Strategy
Customer Think
MAY 28, 2025
Lets be honest: customer experience (CX) professionals are obsessed with journey maps, frictionless flows, and post-purchase satisfaction. And rightly so, getting the operational side of CX right is critical. But heres the hard truth: even the most seamless journey can fall flat if its not backed by a strong, credible, and emotionally resonant brand perception.
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