When your employees or representatives interact with a customer or prospect, they leave an impression about your business. A brand is the memory of all these experiences. Training and then certifying all the people who create the memories is the best way to ensure that your customers and prospects have the most positive interactions.
To read more about this challenge, see Field Service Gig Workers Can Negatively Impact Customer’s Satisfaction.
The people who require certifying include your sales and service employees, plus people performing these roles in your channel partner’s organizations. Everyone talking with customers and prospects should share the same messages, insights, and knowledge as everyone else.
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About Middlesex Consulting
Middlesex Consulting helps our B2B product manufacturing clients grow their services revenue and profitability by applying the methodologies and techniques associated with Customer Value Creation and Customer Experience professions to assist its clients in designing and commercializing new services and the associated business transformations. Contact Sam here.