Fri.Aug 09, 2019

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How Agencies Win Clients Using Social Listening

NetBase

There are so many businesses out there that are in need of agencies with social listening expertise. And agencies ‘in the know,’ who are able to guide businesses over this digital terrain, are in high demand. That doesn’t mean the environment isn’t competitive though. Top agencies are staffed with social listening experts. Here’s what they’re offering (and what your agency needs to offer as well) in the quest to reach the top and win the business.

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Emotion as a Driver of Customer Loyalty

Second to None

Human emotion is complex and multi-layered, which makes clearly outlining its role in the customer experience tricky at times. Yet, its importance persists. While concrete, customer data can help to mold the basic requirements and expectations of your customer experience, emotion fills in all the intangible gaps. When recognized and implemented effectively , the emotional factor yields increased customer loyalty and advocacy over the duration of the customer lifetime.

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5 Common Mistakes Customer Success Managers Make When Managing Their Day

ChurnZero

5 Common Mistakes Customer Success Managers Make When Managing Their Day (And How You Can Avoid Them). Think you could be getting more done? Don’t we all, but the saving time is money is especially true when you are in charge of managing your customer’s success, which ultimately drives renewal revenue. . Productivity and time management skills don’t come natural to everyone and that’s okay.

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Guest Blog: Converting Customers To Die Hard Fans

ShepHyken

This week we feature an article by Yogesh Chabria who shares an article about how customers want to be wowed and how you can turn your customers into fans. I often get asked how I focus on customer satisfaction with everything else that is going on? The truth is that your business is built to serve customers hence customer satisfaction is one of your primary goals.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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The Secret Of CX Measurement

Beyond Philosophy

Are You Using the Right Measures? Measuring your progress for your Customer Experience strategy is an essential aspect to your program’s success. Not only will it show if your program is working to provide an excellent experience for your customers, but it also shows what customers really value, which can be an elusive thing to discover. In this episode of The Intuitive Customer, we discuss the importance of measuring Customer Experience correctly.

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How CX Technology Is Changing the Honeymoon Experience

Oracle

Consider the amount of stress that often surrounds a wedding. There’s the planning, trying to accommodate two different families’ wishes, the finances, and the overall nerves that come along with the big day. So, when it comes time for the honeymoon, newlyweds simply want to relax, take a breath, and enjoy each other’s company — in a beautiful location, of course.

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Grocery Retail in China, Bull or Bear?

Prophet

Carrefour recently sold 80% of its operations in China. Meanwhile, Aldi just opened its first China store, and Costco is also set to open its first store in Shanghai this month. It looks as if China’s grocery retailing is a “fortress under siege” – some want in, some want out. So, is this market truly […]. The post Grocery Retail in China, Bull or Bear?

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Customer testimonials: The complete testimonial marketing guide

delighted

Testimonials have been used in marketing campaigns for decades. Rather than only using celebrities to create these testimonials, companies have learned that real faces and real people can also create a strong sense of trust with newcomers to their brand. Customer testimonials are so powerful that they can motivate even the most hesitant shoppers to buy.

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What is agile customer experience and how do you deliver it?

MyCustomer

Engagement. What is agile CX and how do you deliver it?

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence

Gravy Analytics

Location-based ad platform inMarket is buying Thinknear from owner Telenav. Thinknear is a location-based ads and analytics provider that competes with numerous other companies in the segment. Todd Dipaola, CEO and Founder of inMarket said in an email that the acquisition will provide inMarket clients with “best-in-class managed as well as self-service platforms.

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Business Loan Application Pitfalls to Avoid

CSM Magazine

When you apply for a business loan, it is so important that you take the right steps and that you give yourself the highest possible chance of success. Here are some tips to help you with that. Not Knowing Your Credit Score. One of the biggest factors when applying for credit is your credit score. You have to make sure that it is high, and you also need to make sure that you take into account the various factors that are listed on your account too.

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The difference between customer experience and customer feedback

MyCustomer

Download this Whitepaper. Lead goal. 100. TM Form. Not a TM Form. Internal or External. External. Disable T&Cs requirement.

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Broadcom Buys Symantec’s Enterprise Biz.: Good News For Investors; Bad News For Enterprises

Forrester's Customer Insights

Yesterday, Broadcom announced a definitive deal to acquire the enterprise business of Symantec for $10.7 billion in cash. This deal caps weeks of speculation that Symantec was in play, initiated in May 2019 following the sudden resignation of Symantec CEO Greg Clarke in May and a downward revision to Symantec’s FY20 revenue guidance earlier in […].

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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How to build a CX program and transform your business

MyCustomer

Download this Whitepaper. Lead goal. 100. TM Form. Not a TM Form. Internal or External. External. Disable T&Cs requirement.

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9 essential traits of effective managers (and how HR can help)

Qualtrics

To roll out an employee experience (EX) initiative is to fully appreciate the impact people leaders have in your organization. Not only are managers the “boots on the ground” of any EX plan, but they’re shaping company culture every day as they interact with and coach their teams. Unfortunately, many managers feel ill-equipped to be truly successful in their role.

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The Story of Brandwatch’s 2019 Brighton Pride Parade Float

Brandwatch CX

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Perkville CEO talks loyalty and gamification on the Fitness Industry Innovation Podcast

Perkville

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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Calling CEOs to read emails from your customers and learn about your own business

Helen Dewdney

What happens when CEOs read emails from your customers and learn about your own business. You may well be an overworked CEO but when CEOs make corresponding with customers part of their work routine it can be extremely beneficial to business. Tesco CEO used reading customer emails to help turn stores around. When I met Dave Lewis the Tesco Group CEO soon after he started in 2014 he told me he got 2,000 emails a day!

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3 Ways Marketing Creates Customer Experience Leadership

ClearAction

3 Ways Marketing Creates Customer Experience Leadership Lynn Hunsaker. Marketing’s role in customer experience leadership can be powerful, especially if it’s managed holistically. Step back and think about what makes or breaks great experiences for yourself as a customer. For products or services you buy for more than $100 a month, pick one where you’ve switched brands, and answer this quiz: What was most instrumental to your decision to switch: deals or respect?

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So, What’s an Acceptable Churn Rate?

Education Services Group

From customer satisfaction to revenue, SaaS companies have many factors to worry about when it comes to keeping their business not only afloat, but also thriving. One such factor: What is your churn rate, and what can you do to decrease it? Reality check: these are critical questions, but they don’t have such a straightforward answer. In a perfect world, your churn rate is, well, perfect.

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The Blueprint to Scale Your Customer Support Operations

Team Support

Seeing a business grow in front of your eyes is exciting. You’ve got a product or service people love, and you’re getting new customers all the time. However, with this excitement often comes growing pains. Five customer support agents may no longer be enough, and it’s time to expand the team to double digits to meet the demand of tickets and phone calls.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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Business Gets Personal: Why Executives Cannot Decouple Individual Values From Company Values

Forrester's Customer Insights

Equinox and SoulCycle are feeling the burn. When headlines broke that Stephen Ross, chairman and majority owner of the fitness brands’ parent company, is hosting a fundraiser to support President Trump, consumers and celebrities vehemently called for boycotts. In response, Ross has tried to assume a moderate view by stating that he and Trump “agree […].

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