Storyminers

JULY 29, 2018

This post first appeared in CMO Australia in late 2017. Thanks to Nadia Cameron for a great interview! Too many organisations are “doing” before “designing” when it comes to digital and customer transformation, and not going deep enough into insights analysis and cultural change. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein, who caught up with CMO to discuss the ongoing challenges many marketing leaders and their brands are facing when co

Culture 113

Culture Voice of Customer Fashion Customer Experience Design 113

ClearAction

JULY 29, 2018

Customer Engagement is an Enterprise-wide Imperative Lynn Hunsaker. Does customer engagement rely solely on Marketing, Sales, Success or Service strategies? When the CEO of Air New Zealand made the mindset shift replacing We Fly Planes with We Fly People 1 , the whole company began to focus on empowering customer engagement. Keeping the aircraft clean, adjusting policies and processes, smoothing hand-offs — everything behind-the-scenes as well as customer-facing was seen in a customer-focu

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

Storyminers

JULY 29, 2018

This post first appeared in CMO Australia in late 2017. Thanks to Nadia Cameron for a great interview! Too many organisations are “doing” before “designing” when it comes to digital transformation and customer experience. As a result, they are not going deep enough into insights analysis and cultural change. That’s the view of managing principal of Storyminers and experience design expert, Mike Wittenstein.

Culture 100

Culture Voice of Customer Fashion Strategy 100

Confirmit

JULY 29, 2018

There’s still time to enter the inaugural Confirmit AIR awards with our extended deadline of 14 th August. The AIR Awards team is ready and willing to help answer any questions about the submissions process and the awards program, but here is a speedy Q&A to help out as well. Who are the awards open to? The awards are exclusively open to Confirmit clients.

Innovation 40

Innovation Course Marketing Technology 40

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Retently

JULY 29, 2018

This article provides a list of actionable tips to improve your email survey response rates. Although it was written with Net Promoter Score© in mind, it is applicable to any customer satisfaction – CSAT, CES, regular multiple choice surveys, etc. Like every metric that depends on user-submitted data, NPS© gets more accurate as the audience size and survey response rate grows.

NPS 106

NPS Survey Tips Net Promoter Score 106