The Worst Customer Survey Mistake
InteractionMetrics
JULY 29, 2021
From misrepresentative samples to insufficient use of logic gating, there are myriad mistakes companies make with their surveys—mistakes that lead to inaccurate, unscientific data. But the single worst customer survey mistake is having the wrong mindset. This happens when a company treats its customer survey like a task to be completed rather than a growth opportunity.
Let's personalize your content