This two-part article about distribution strategy appeared on Thomas Insights Update on August 11 and 17, 2022.
Part 1 is about creating and maintaining an excellent distribution chain. In this part, you will read about the need for distribution chains, the types of distribution channels to consider, and how the locations of the channel partners and their potential types of prospect and customer interactions determine the makeup of your distribution chain.
In part 2, you will learn how to align your channel partners with your business, what types of things can go wrong, and the steps to correct unreconcilable relationships.
About Middlesex Consulting
Middlesex Consulting helps our B2B product manufacturing clients grow their services revenue and profitability by applying the methodologies and techniques associated with Customer Value Creation and Customer Experience professions to assist its clients in designing and commercializing new services and the associated business transformations. Contact Sam here.