Defining Customer Experience: More Than the Sum of Its Parts
Truthlab
APRIL 17, 2019
While defining customer experience can be tricky, there’s no denying that it is important. Improved customer experience can lead to increased revenue and repurchasing behavior (Experience Matters, 2018). Just a small improvement in customer experience can lead to an average of $775M increased revenue over three years. Customers with positive experiences are much more likely to repurchase products or services from the company.
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