Sun.Aug 07, 2022

Announcing the CRM waves – and how to use them

Forrester Digital Transformation

The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%.

Protecting Private Equity Portfolio Companies Against Cyberattacks

West Monroe

It’s impossible to escape the topic of cybersecurity, whether it comes in the form of the latest news article about a breach or ransomware attack, as a topic in a book you’re reading, or the plot of a TV show you’re watching.

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Future Of Jobs Forecast: Looking Ahead At The Effects Of Automation On Top Asia Pacific Economies

Forrester Digital Transformation

Forrester predicts that 20% of jobs in APAC are at risk from automation and that 5% of jobs will be lost to automation by 2040. Age of the Customer

AI Optimization Bot in Marketing 

Optimove

What is an AI Optimization Bot in Marketing? An AI optimization bot decreases the complexity of large marketing operations by managing substantial amounts of marketing data, so marketers can create significant market segments and produce effective campaigns.

How to Run a Successful Voice of the Customer Program

The Voice of the Customer (VoC) is the core foundation of any successful customer experience program. Download this guide from GetFeedback to learn how you can launch a successful Voice of the Customer program that drives return on investment!

Demand And ABM Are Converging — So What? A Forrester B2B Summit APAC 2022 Session Preview

Forrester Digital Transformation

With the difference between demand and ABM narrowing significantly, and with the need to connect more buyers across more accounts through multiple touchpoints, merging once-siloed approaches seems the logical next step. Learn more at B2B Summit APAC. Age of the Customer Asia Pacific B2B Marketing

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Location-Based Marketing 

Optimove

What is Location-Based Marketing? Location-based marketing uses customer location data from mobile devices to send messages to customers about a nearby business. Using a customer’s location, you can send highly personalized messages based on the context of a customer. For example, when a customer is close to your store, you can send messages to them about offers to encourage them to visit said store.

 Smart App Banners

Optimove

What are Smart App Banners? Smart app banners appear as a banner at the top of a user’s mobile browser giving the user the option to download or open the app. The banner includes a smart link that routes to automatically open the app if the user has the app installed or to the app store page if the customer does not have the app installed. Because smart app banners are on the top of the screen, they do not disrupt the user experience by taking over the whole screen.

Agile Marketing 

Optimove

What is Agile Marketing? Agile marketing is a data-driven marketing approach focusing on customer value and business results. A marketing team that uses agile marketing is self-organized, with cross-functional teams that produce content frequently and receive continuous feedback. Agile marketing includes implementing experiments to gather data and understand customer behavior.

Proximity Marketing 

Optimove

What is Proximity Marketing? Proximity marketing allows marketers to target a customer at the right place at the right time with highly personalized content. Sending customers messages based on their proximity to a location allows marketers to send relevant content to the customer, increasing the likelihood of converting them. Proximity marketing is a marketing technique that enhances the customer experience by sending them unique, personalized marketing campaigns.

How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

Read about Verint’s Digital Maturity Model, where we share real tactics and strategies to improve CX, based on what has worked for our clients around the world.