How to improve survey data quality
QuestionPro Audience
MARCH 13, 2017
Numerous industry reports have consistently shown that, in comparison to other research methodologies, online research remains the dominant methodology of choice for research practitioners. With nearly 90% of the US population online, followed by 76% in Europe, it’s no surprise why online data collection remains king. When it comes to eCommerce, online sales are projected to reach $523 billion in the next 5 years, up by 56% from the previous year.
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