Business-to-Business-to-Customer (B2B2C) CX Best Practices
Experience Matters
NOVEMBER 21, 2016
We often get asked by companies that don’t directly serve consumers if they can learn from customer experience content that seems to be more focused on business-to-consumer (B2C) models. The answer: Absolutely yes! Our research does include some items that are B2C-oriented, but most of our core ideas apply quite well in other models, including business-to-business (B2B), government and non-profits. […].
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