What Alcoholics Anonymous and Employee Behavior Have in Common
InMoment XI
OCTOBER 24, 2017
“Providing only the ‘information’ via training isn’t the hardest part of changing behavior. When it comes to modifying deeply ingrained behavior, ‘12-step programs’ have a superior track record. They use incentives, celebration, peer pressure, coaching to adopt new habits, negative reinforcement, and role models—things organizations can draw on.” Keith Ferrazzi, Behavioral Change – Culture Change.
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