Kerry Bodine
JULY 30, 2017
Journey maps have become one of the most popular tools for understanding and improving customer experiences. (Case in point: more than 1,000 people have downloaded our free journey mapping template since the beginning of this year.) But why are journey maps so popular? And why should you invest in developing them? Let’s start with the reasons that the underlying framework of the journey is so important.
Magellan Solutions
JULY 30, 2017
One reason why business owners are constantly looking out for ways to differentiate themselves from the rest is that of the highly competitive business climate today. It seems that if you do not make your company or brand memorable to your customers, your vision of success becomes more difficult to realize. This explains why some businesses are becoming more aggressive and at times, unconventional, in their customer acquisition and retention programs and sales and marketing strategies.
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