Genroe
FEBRUARY 24, 2019
The buyer’s journey is the foundation of an effective marketing funnel. Without it, you’re shooting blind and B2B marketing becomes a matter of luck rather than a series of calculated moves. A buyer’s journey is the typical or most likely process a prospect will go through leading up to the purchase of a product or […]. The post Buyer’s Journey: Master the Key to Strategic B2B Marketing appeared first on Genroe.
Up Your Service
FEBRUARY 24, 2019
We are honored and pleased to share that our founder, Ron Kaufman, has been awarded Global Guru #1 ranking in the Customer Service category for 2019. At UP! Your Service we believe that all of us can step UP together to make the world better every day. So as we share this exciting news with you, we also want to thank you for all you do for your customers, your clients, your colleagues, your family and your community members.
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Optimove
FEBRUARY 24, 2019
Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they’re not often repeat customers. The post How to Appeal to Gen Z Shoppers and Keep Them Coming Back appeared first on Optimove.
Up Your Service
FEBRUARY 24, 2019
I am traveling soon to Sydney Australia for the Salesforce World Tour 2019. This day is packed with insights and innovations about technology, learning, and careers transformation to make service and society better. You can get all the details online , but let me tell you some of the highlights. One session is called “Service When and Where you Need It!
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Forrester's Customer Insights
FEBRUARY 24, 2019
As my colleague Ted Schadler stated (and I agree), digital transformation is in a sorry state. The term “digital transformation” has been constantly mentioned over the past few years, even becoming some enterprises’ North Star. But digital transformation can be a puzzle for business and technology leaders.
Customer Experience Update brings together the best content for Customer Experience and Customer Management professionals from the widest variety of industry thought leaders.
Qualtrics
FEBRUARY 24, 2019
CX really lends itself to great conferences – practitioners are really keen to share their expertise, and it can be truly inspiring to hear stories of fantastic CX from other brands. But with so many CX conferences out there, it can be hard to choose the best ones for both your organization and your career. Here’s our round-up of the 5 conferences in Europe we think every CX professional should be at: 1.
ReviewTrackers
FEBRUARY 24, 2019
Why Local SEO for Healthcare? Patients are turning to the Internet to know more about healthcare providers and services. Search engines not only give people immediate feedback; it also helps them locate nearby clinics, medical facilities, doctors, and hospitals. And more than ever, healthcare consumers are reading online reviews to guide their healthcare decisions.
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