5 Steps To Mapping The Customer Journey
Kerry Bodine
MARCH 17, 2018
Wondering how to map the experiences that your customers currently have with your organization? Follow these five steps. 1. HYPOTHESIZE about the experience you currently deliver. A hypothesis journey map is just what it sounds like: your hypothesis of what customers go through as they do business with you. Be careful with this step— it’s necessary, but can also be dangerous.
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