Sat.Jul 02, 2016

What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding.

Brands 252

Mary: What Kind of a Difference Does Generosity Make?

Maz Iqbal

If you want to attract customers then you must have something that pulls customers to you. If you happen to be in the business of selling fine chocolates then good service is necessary but insufficient. In the fine chocolate business the ‘product’ matters. By ‘product’ I mean both the quality (taste) of each chocolate and … Continue reading "Mary: What Kind of a Difference Does Generosity Make?".

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. They need to be clear and [.].

Brands 249

Mary: What Kind of a Difference Does Generosity Make?

Maz Iqbal

If you want to attract customers then you must have something that pulls customers to you. If you happen to be in the business of selling fine chocolates then good service is necessary but insufficient. In the fine chocolate business the ‘product’ matters. By ‘product’ I mean both the quality (taste) of each chocolate and … Continue reading "Mary: What Kind of a Difference Does Generosity Make?".

Increased Customer Satisfaction and Lower Call Volume During Rapid Expansion

Learn how a customized support solution for a rapidly expanding company resulted in increased customer satisfaction and decreased support calls.