Sat.Jul 02, 2016

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. They need to be clear and consistently represented in all your communications. If you’re having issues with your own brand in either of these areas, then you’ll find the following article both interesting and valuable.

Brands 159
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Mary: What Kind of a Difference Does Generosity Make?

Maz Iqbal

If you want to attract customers then you must have something that pulls customers to you. If you happen to be in the business of selling fine chocolates then good service is necessary but insufficient. In the fine chocolate business the ‘product’ matters. By ‘product’ I mean both the quality (taste) of each chocolate and … Continue reading "Mary: What Kind of a Difference Does Generosity Make?".

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. They need to be clear and [.]. The post What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes appeared first on C3Centricity.

Brands 120
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Mary: What Kind of a Difference Does Generosity Make?

Maz Iqbal

If you want to attract customers then you must have something that pulls customers to you. If you happen to be in the business of selling fine chocolates then good service is necessary but insufficient. In the fine chocolate business the ‘product’ matters. By ‘product’ I mean both the quality (taste) of each chocolate and … Continue reading "Mary: What Kind of a Difference Does Generosity Make?".

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