Storyminers

JULY 28, 2018

This is a guest post by Lexie Lue of Design Roast. When customers think about your brand, they should think about their overall experience with your company as a whole. Strong branding likely brings a logo or tagline to mind, but it also plays into emotions and memories of past experiences with your business. If your brand image and the actual experience the customer has aren’t aligned, then customers may walk away with a negative impression of you.

Brands 113

Brands Social Media Employee Engagement Consumers 113

ClearAction

JULY 28, 2018

What is Marketing Operations? Lynn Hunsaker. Marketing Operations is the science and art of optimizing efficiency and effectiveness of the Marketing organization. The purpose of marketing operations is to increase organizational efficiency, agility, and value. Growth of the marketing operations (MO) function was initially driven by the proliferation of marketing technology and increased pressure from the C-suite to prove the value of marketing and contribute to the bottom-line.

Marketing 54

Marketing Metrics Analysis Government 54

Storyminers

JULY 28, 2018

This is a Guest Post by Ian Moyse , Sales Director Natterbox. Who would have thought that in 2018, with all the technological evolutions we have already lived through in the past 10-15 years, from Cloud Computing, Smartphones, Social Media, Drones, Big Data, Virtual Reality(VR), Artificial Intelligence (AI) and the Internet Of Things (IOT) that customer experience could still be slow, put work on the customers shoulders and often let customers down.

Customer Experience 138

Customer Experience Social Media Customers Chatbots 138

Storyminers

JULY 28, 2018

This is a Guest Post by Ian Moyse , Sales Director Natterbox. Who would have thought that in 2018, with all the technological evolutions we have already lived through in the past 10-15 years, from Cloud Computing, Smartphones, Social Media, Drones, Big Data, Virtual Reality(VR), Artificial Intelligence (AI) and the Internet Of Things (IOT) that customer experience could still be slow, put work on the customers shoulders and often let customers down.

Customer Experience 124

Customer Experience Social Media Customers Chatbots 124

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