Sat.Mar 16, 2019

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11 Strategies For Avoiding Online Shopping Cart Abandonment

Optimove

What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. – Pini Yakuel, Optimove.

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How to Spot Fake Online Reviews

Ann Michaels and Associates

Fake it ‘til you make it…right?!? Wrong! But it seems that’s how some sellers try to do it. Amazon is reportedly “fighting a barrage of seller scams on its website,” The Wall Street Journal reports. They have deleted thousands of reviews that could have been fake; fired workers who gave sellers inside information; and killed some techniques that might have helped products surface higher on searches when they shouldn’t have, reports the Journal.

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SXSW: Our Biggest Takeaways and the House of Influence

Brandwatch CX

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Top 20 Marketing Agency Partner Programs for 2019

SurveySparrow

A software-agency partner program is like a match made in heaven. Software gets more clients at a low acquisition cost, and Agencies enjoy a myriad of extras that the software offers them. Quite simple, you’d think it is. If only! The truth about Marketing agency partner programs is that there are many, way too many programs, that it is a chore to choose ‘the’ one.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.