Is Your CX Missing High Touch High Tech?
Oracle
MAY 6, 2019
High touch high tech may be next hottest CX trend. In a technology-driven world, people hunger for the human touch. The phrase “high tech high touch” emerged in the 1980s in the New York Times #1 bestselling book Megatrends , and was later explored in depth by author John Naisbitt in a book of the same name. He argued that brands need a high touch response in a high tech world, and explored the human craving for a more connected experience.
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