Falling Under the Magic Spell of NPS Undermines a Focus on Quality Customer Experience (CX)
Truthlab
OCTOBER 31, 2018
Do you have a good Net Promoter Score (NPS)? Great, but that’s not enough. Dig deeper if you want great end-to-end customer experience (CX). Dig deeper if you’re going to retain those “promoters” and convert those “detractors” into satisfied customers. Just because you have an excellent NPS score doesn’t mean you’ve won at CX, and […] The post Falling Under the Magic Spell of NPS Undermines a Focus on Quality Customer Experience (CX) appeare
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