Mon.Jul 30, 2018

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3 Ways To Drive Adoption Right Now

Amity

It’s no secret that successful adoption plays a huge role in customer retention rates. As a CSM, improving product adoption should be a top priority for you in order to ensure your customers’ long-term success. Here are 3 proven methods you can use right now to encourage customers, both new and old, to use your product more effectively. Let's get started!

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Four Ways to Incorporate Personalization for Your Customers

Topdown

With respect to customer communications, personalization is extremely important.

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Technology Changed the Purchase Journey, Now Research Has to Change Too

Escalent

Do you know where your customers are coming from, how they decide which providers they choose and why? Technology has drastically changed the purchase journey for most businesses on multiple levels.

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Representative Sample: Definition, importance, & how to obtain a representative sample with examples

QuestionPro Audience

What is a representative sample? Representative sample definition: A representative sample is defined as a small quantity or a subset of something larger. It represents the same properties and proportions like that of a larger population. For example, consider a brand that is about to launch a new product in a US city. It will be practically impossible to send a survey to collect insights into the product’s features from every person in the city.

Examples 220
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Are You Looking to Upset Your Customer?

Steve DiGioia

because one size doesn't fit all. This original article was written by Steve DiGioia. I’m easy to please, at least I think so; and I’m not high-maintenance. I don’t have unreasonable requests, and I understand things don’t always go as planned. I’m flexible and adaptable. I wish more people were like that too (boy, I’ve dealt with some crazies over the years…).

Course 173

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Content Marketing Ideas For Incredible Customer Experiences

Kayako

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. After all, who better understands customers than someone who has been working with customers from the moment they are in their final stages of purchasing a product, to onboarding and through expansion and renewal opportunities.

Marketing 125
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How to Update Your Marketing with a Customer First Strategy

C3Centricity

“Never miss an episode. Subscribe on Apple Podcasts to get new episodes as they become available.”. All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? Here are some tips and ideas for you to adopt – or adapt. People. This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers.

Strategy 120
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How to Avoid Hidden Disasters in Customer Experience Design

Experience Investigators by 360Connext

Ever have a sneaking suspicion something just isn’t right, but you don’t know how to fix it? Is that happening with your organization’s customer experience design for service delivery? Lately, I’m seeing a lot of good intentions gone awry with customer experience. And a lot of leaders and followers defending the INTENTIONS of the design, instead of dealing with the reality of the situation.

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Innovative Service Requires a Culture of Trust!

Wired and Dangerous

“Would your work practices change if your son or daughter was watching you in order to learn life lessons?” my business partner, John Patterson asked a group of senior leaders. The company was famous for its profit at any cost mentality and had indicated a desire to become more customer-centric with a long-term view. A major conflict had emerged when one of the senior leaders wanted to implement an opt-out product.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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How Greyhound reduces analytics time tenfold with Thematic Text Analytics

Thematic

A great example of a company who has transitioned from time-consuming, manual customer feedback analysis to AI-powered, fast text analytics, practically in no time, is Greyhound. Greyhound is the well-known bus transportation network, with services across the United States, Canada and Mexico. . We spoke with Matthew Schoolfield, the Senior Customer Insights Analyst at Greyhound, to understand their customer insights journey.

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5 Top Customer Service Articles for the Week of July 30, 2018

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 12 Ways To Improve A Customer’s User Experience by Forbes Technology Council . (Forbes) We asked members of the Forbes Technology Council for their best tips on improving a company’s user experience.

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Show Me the Money – Delivering Results in IVR Testing

Cyara

You probably are familiar with the line “Show me the money!” from the movie Jerry Maguire. In the movie, Jerry’s client asks Jerry, his agent, to show him the money. He doesn’t want his agent to talk a good game or make a bunch of promises, he wants results. That line is now used in pop culture to mean delivering results. How does that apply to your IVR testing ?

Course 59
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The High Cost of Poor Customer Experience

Truthlab

Reading Time: 4 minutes In the age of customized newsfeeds and personalized advertisements, customer expectations are increasingly high. Customers have an overwhelming variety of products and services at their fingertips. They have louder voices and more choices than ever before. Therefore, it’s not surprising that in the past few years companies have begun to focus on the total Customer […].

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Harder. Better. Faster. Stronger. Segmentation Delivers Results

Education Services Group

I’d be preaching to the choir if I droned on about the importance of segmenting customers to snag results. That said, in this ever-changing world it is easy to miss the boat on how to effectively do that — even for the biggest data hounds among us. It requires us all to think differently and do differently. THE GOLDILOCKS SWEET SPOT: QUALITY METRICS + INVESTED ANALYSIS.

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Experience Is Your Best Weapon in The Retail Apocalypse

The DiJulius Group

As brick and mortar retail locations are currently struggling to compete with the growing world of online shopping, it is more important now than ever for store front retailers to embrace their core differentiation: the physical shopping experience. What experience are you providing to your customers that will allow you to stand out and differentiate.

Retail 52
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Link Business Decisions to Business Outcomes with the ForeSee Methodology

ForeSee

Go beyond surveys: Get insights from proven science One of the things ForeSee is well known for is our web survey, or web intercept. We take pride in that because. The post Link Business Decisions to Business Outcomes with the ForeSee Methodology appeared first on ForeSee.

Survey 45
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The 5 Senses of Fan Research

ThriveableBiz

What’s MISSING from market research(Fan Research) for entertainment brands? What are the roadblocks to being more engaging, and actionable? And what to do about those falling response rates, and the same old surveys? I call it the 5 SENSES OF FAN RESEARCH. 1. Purpose 2. Community 3. Fun 4. Value 5. Influence And not forgetting the SIXTH […]. The post The 5 Senses of Fan Research appeared first on cliizii.

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Navigating the Future: Unveiling Trends and Bold Predictions in Customer Experience

Ready to explore 2024’s CX landscape? Join experts from SMG and guest Forrester as they discuss prominent trends actively shaping the industry and dive into a stack of bold predictions for the year ahead. Will the average customer experience improve? How can leaders leverage their CX metrics to establish financial linkage? What will global firms achieve using customer-facing generative AI?

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How to perform effective Net Promoter Score analysis

Chattermill

How to perform effective Net Promoter Score analysis. by Sam Frampton. on 31 Jul 2018. NPS. NPS Analysis. NPS guide. How to perform effective NPS analysis. Chapter 3 NPS Guide. Now that you’ve learned about what NPS is, why it’s important for your business to collect it and best practices for conducting your first NPS survey, it’s time to analyze that data you’ve collected (or plan to collect).

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The 5 Senses of Fan Research

ThriveableBiz

What’s MISSING from market research for entertainment brands?What are the roadblocks to being more engaging, and actionable?And what to do about those falling response rates, and the same old surveys?I call it the 5 SENSES OF FAN RESEARCH.1. Purpose2. Community3. Fun4. Value5. InfluenceAnd not forgetting the SIXTH SENSE. Find out more at the end.Being a fan is […].

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6 Bot CX Pitfalls and How to Fix Them

Think Customers

Automation is becoming less of a novelty and more of everyday business for many brands. According to a McKinsey Global Report, 45 percent of all work duties can be potentially replaced with AI and machine learning. Over 65 percent of companies will experiment with customer-facing chatbots (AKA bots) this year, with the aim to provide 24/7 customer support and reduce cost.

How To 40
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Are Customers Taking Advantage of Your Return Policy?

Oracle

Adapted advice from the Experience This! podcast with Joey Coleman and Dan Gingiss. When it comes to your company’s return policy, when is it time to say that enough is enough? In episode 27 of Experience This! , a customer experience podcast series, hosts and CX experts Joey Coleman and Dan Gingiss discuss the unique ways that brands deal with customers who take advantage of their return policies.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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5 Questions to create a Collaborative Customer Experience Strategy

One Millimeter Mindset

A collaborative customer experience strategy requires more than having clients to survey. This strategy encompasses understanding the non-surveyed factors impacting the customer, pre-sale, during the sale and the entire post-sale continuum. How well do we really “stick close to the customer” ? There are 5 questions to consider when creating and implementing a collaborative customer experience strategy. .

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The Customer Experience Technology Stack | Feedback Collection

Chattermill

The Customer Experience Technology Stack | Feedback Collection. by Sam Frampton. on 31 Jul 2018. Feedback. Surveys. The Customer Experience Technology Stack | Feedback Collection. Gather feedback easily with these tools. When it comes to providing top-tier CX, the first step is obvious: collection. You need to be able to keep a finger on the pulse of how your customers are feeling.

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Upstream Works and Cisco: Transforming the Digital Customer Experience

Upstream Works

Expanded Relationship, New Opportunities, and Simplified Solutions. Today we announced Upstream Works’ expanded partnership with Cisco, as a member of their SolutionsPlus Partner Program. I want to take a moment to highlight the value of this next stage of our Cisco relationship. Upstream Works has been a Cisco Preferred Solution Partner for many years, ever since we introduced Upstream Works for Finesse – an omnichannel Single Agent Desktop powering Cisco Contact Centers.

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The Right Way to Consolidate Your Customer Support Tools

Help Scout

When you first start up your customer service function, you may not need much more than an email inbox. Over time, as your team and your customer base grow, you might add a help desk, a live chat tool, and a knowledge base manager. Then one day you sit down and realize you have 11 different tools with seperate logins, different billing dates, conflicting data formats, and inconsistent behaviors between them all.

Tools 40
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.