Guest Post: How Cloud-Based Predictive Analytics Gives Companies a Competitive Marketing Advantage
Natalie Petouhof
JUNE 3, 2017
Tweet Monitoring and fine-tuning analytics are becoming essential to stay competitive in today’s marketplace. Case in point: Business intelligence analytics software sales will reach $18.3 billion in 2017 , a 7.3 percent increase from last year, Gartner projects. By 2020, the market will be worth $22.8 billion and analytics will be mainstream, Gartner forecasts.
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