Sun.Apr 29, 2018

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Super Customer Experience: Feelings Aren’t Random

Kate Nasser

Super customer service experience is about positive feelings but leaders grouse that they can't build a business on the randomness of feelings. Well customer feelings are NOT random. Look behind the impact of the customer's request and you'll find the pain and then deliver the gain -- for them and for you. The post Super Customer Experience: Feelings Aren’t Random appeared first on KateNasser.com.

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4 Reasons Why Customer Retention Matters to Your Customer Acquisition Efforts

Bob Hayes

Business growth depends on acquiring new customers and keeping them around for a long time. Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your customer acquisition efforts.

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4 Reasons Why Customer Retention Matters to Your Customer Acquisition Efforts

Bob Hayes

Business growth depends on acquiring new customers and keeping them around for a long time. Yet businesses are over 2x more likely to focus on acquisition efforts than they are retention efforts. In today’s post, I want to discuss why businesses need to increase their focus on customer retention efforts and why the are imperative to your customer acquisition efforts.