Mon.Jul 31, 2017

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You Must Invest In Customer Experience

Kerry Bodine

Back in May 2014, I wrote a post titled The Connection Between Customer Satisfaction & Stock Price. The American Customer Satisfaction Index (ACSI) had recently made headlines, along with a 13-year financial analysis of the publicly traded companies in the index. Here’s the gist of my post: The ACSI had created a stock portfolio comprising companies with the highest customer satisfaction scores in its yearly study.

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The Intersection of Customer Experience, Business & Tech

Storyminers

I n terview w i th M i k e W i ttenstein, F o un d e r of Storyminers as seen on the Digital Customer Experience website . T ips from an Expert in design thinking, c u s tomer e x p e rience and the power of story. Is there a difference between customer experience and digital customer experience anymore? Customer Experience used to focus on what happened in the real world and Digital Customer Experience used to focus on what happened online.

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2017 Temkin Emotion Ratings, U.S. & UK

Experience Matters

In this post, I examine the 2017 Temkin Emotion Ratings for the U.S. and UK, which is one of the components of the overall Temkin Experience Ratings, the openly available standard for CX metrics. In January 2017, we surveyed 10,000 U.S. consumers and 5,000 UK consumers about their experiences with companies. We used that feedback to calculate the Temkin Effort Ratings for 329 companies in the U.S.

Metrics 120
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The New Essential Business Skill: Storytelling

Beyond Philosophy

Over the past few months, I’ve noticed that “storytelling” has become a hot marketing buzzword. Branding agencies and consultants are embracing the notion that storytelling creates an authentic connection with your customers. There’s a growing crop of programs that teach you to tell stories in your own business. As a customer experience consultant, I think this is good.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The 3 Best Ways to Deliver the Truth

Steve DiGioia

I t’s nice to think that the businesses we frequent have integrity. The truth is integrity, or effective honesty, takes actual hard work that many are not willing to do. Each customer and situation is different, forcing you to adjust depending on who you’re dealing with. The real risk of losing a deal, a customer or a client “forces” us to be honest.

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5 Top Customer Service Articles for the Week of July 31, 2017

ShepHyken

Each week I read a number of customer service and experience articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10+ Times Hotels Surprised Everyone With Their Creativity by Sarune Mac. (Bored Panda) If you stay at hotels often, you know that most of them seem to offer the same old thing – mildly friendly reception, a decent bed, and a warm shower.

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Measuring Loyalty ROI

SuiteCX

Is your program performing? Investments in customer loyalty are booming… but do program managers and partners really know the true ROI from these investments? Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100
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5 Top Customer Service Articles for the Week of July 31, 2017

ShepHyken

Each week I read a number of customer service and experience articles from various online resources. Here are my top five picks from last week. I have added my comment about each article and would like to hear what you think too. 10+ Times Hotels Surprised Everyone With Their Creativity by Sarune Mac. (Bored Panda) If you stay at hotels often, you know that most of them seem to offer the same old thing – mildly friendly reception, a decent bed, and a warm shower.

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SEO Best Practices: Increase Click-Through Rate From SERPs

ReviewTrackers

This article was written by Jack Saville, SEO Specialist at Bynder, a digital asset management vendor. So you have created a great piece of content, and it is ranking happily at the bottom of page 1 on Google for your target term. But as the majority of searchers click on results 1 to 5 , you want to climb higher to claim that sweeter peace of the pie.

Sales 0
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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

This interview is with Mike Milburn, Chief Customer Officer of Service Cloud at Salesforce. This conversation originally appeared in Opentalk magazine. You meet with customers all the time. When it comes to call centers and service centers what are people focusing on today compared to a decade ago? To start off, I began as an architect with Salesforce, so ten years ago I was actually in the weeds — building, designing and implementing.

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2017 CODiE Winner: Best Customer Success Management Solution

ClientSuccess

We’re excited to announce that we were awarded the SIIA 2017 CODiE Award for Best Customer Success Management Solution. “It’s an honor to be recognized by industry experts and software peers with a SIIA CODiE Award.” said Dave Blake, ClientSuccess Founder and CEO. “Today we celebrate our team and our customers. Our mission is to help businesses around the world build relationships that last.

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VOC Leaders: How AMD uses CX Suite to connect the dots throughout the company 

ForeSee

Advanced Micro Devices (AMD) is a global semiconductor company. It’s technology is found in a wide range of products from major manufacturers such as Microsoft, Boeing, UCR Products, and more. We recently sat down with. The post VOC Leaders: How AMD uses CX Suite to connect the dots throughout the company appeared first on ForeSee.

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Investing in Innovation: Inside the Mind of the Man Behind Salesforce Service Cloud

Talkdesk

This interview is with Mike Milburn, Chief Customer Officer of Service Cloud at Salesforce. This conversation originally appeared in Opentalk magazine. You meet with customers all the time. When it comes to call centers and service centers what are people focusing on today compared to a decade ago? To start off, I began as an architect with Salesforce, so ten years ago I was actually in the weeds — building, designing and implementing.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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How to conduct customer surveys that engage customers and enlighten you

MyCustomer

Voice of the Customer How to conduct engaging customer surveys.

Survey 59
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VoC Strategies in the Age of the Customer

Verint

A well thought-out voice of the customer (VoC) strategy has become a strategic imperative for measuring and improving customers’ experiences, satisfaction and loyalty. Listening, analyzing and acting on the voice of the customer across digital and traditional channels (e.g., text, phone, email, local branch visit, online survey) are the foundations for today’s VoC strategy planning.

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Are you ready for the customer-led economy?

Vonage

To many CEOs it’s an unwelcome development, but one that’s undeniable – businesses are no longer in charge. Companies are not the only ones with information, power and technology. Consumers are armed with a smartphone, and this single device has changed the business to consumer relationship. Technology has disrupted the status quo, shifting the balance of power between business and customer in favour of consumers.

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Up the Ante with Your On-Hold System to Win Over Customers

Win the Customer

According to research by Forrester, 77 percent of consumers claim that “valuing their time is the most important thing a company can do to provide them with good service.”. Businesses that are both thriving and progressive only get to such a level by mastering the art of pleasing and retaining customers. But even so, the best businesses are still more than eager to find new ways to improve their customer service experience.

System 100
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Customer support in the modern age

Chattermill

Customer support in the modern age. by Jack Miller on 1 Aug 2017. customer support. An analysis of customer support experiences across industries and companies. Customer support in the modern age. __Customer experience has become a business cliche - and for good reason. __ It drives performance of every single company, from startups to the FTSE 100.

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Social Media Customer Service: Are You Making These 3 Common Mistakes?

Stella Connect

Let’s face it. Social media customer service is part of your channel mix, whether you like it or not. Granted, social media customer service represents a small percentage of your customer interactions. And the resolution rate is relatively low. But among all your channels, social is the most visible. Your customer interactions there produce a much greater ripple effect than any phone call or email to your contact center.

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A Letter to Our Customers

Bold360

We’re excited to let you know that Nanorep has been acquired by LogMeIn – one of the world’s leading SaaS companies. With over 50,000 customers relying on LogMeIn’s engagement and support portfolio, they are at the forefront of this evolving market. We can’t imagine joining a team that better aligns with our core values and product-driven mission. Together we’ll be working to deliver the next generation of customer engagement solutions for our customers.