The Big Fail: Why Are You Not Listening to the ‘Voice of Your Product’?
Beyond Philosophy
JANUARY 12, 2022
Proactive is a key word for me for the future of experiences and customer strategy. Anticipating the needs of your customers is going to be the next level of exceeding their expectations. However, to be proactive, you need to add a new voice into the mix with the “Voice of the Customer (VoC).” It’s the “Voice of the Product (VoP),” and it can tell you a lot about what your customers want.
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