The Landline Survey: An Antiquated Methodology
QuestionPro Audience
SEPTEMBER 29, 2017
Back in the 1990’s, virtually every household had a landline, and people would answer the phone and talk to survey research callers. However, times have changed, even though some researchers are stubborn about admitting the change. Landline households keep decreasing, while cell-phone only homes become the norm. To confirm the tendency (see National Center for Health Statistics 1 ), QuestionPro Audience conducted a study with more than 350 respondents, to understand landline phone ownership and
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