Guest Post: Why Do So Many Companies Struggle to Connect with Customers?
ShepHyken
JANUARY 14, 2022
This week we feature an article by Todd Zerbe Senior Vice President of Engineering at Avaya. He shares why a neutral experience is just as bad as a negative experience and what can turn a neutral customer experience into an amazing one. Think about your most recent customer experience. Chances are everything was fine but is “fine” good enough? For competing organizations, a “fine” or neutral experience is just as bad as a bad experience because they’re not gaining any traction. .
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