Fri.May 31, 2019

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Why Customer Memories are More Important To Your CX

Beyond Philosophy

I enjoy fishing. When I need a new lure, I go to Discount Tackle on First Street in Bradenton, Florida. When I go in, we have a chat and a laugh. However, my great experience is not why I return and drive past six or seven other bait and tackle shops to get to it. Economists say the reason I go back to Discount Tackle is that I remember it was a great experience.

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7 must-know types of customer survey questions with tips and examples

delighted

You’ve decided to send surveys to your customers and clients, gain feedback, and use those insights to improve your business. But knowing what you want feedback on is only part of the battle — survey success also depends on choosing the right type of customer survey questions to get you the insights you need. Last week, we talked specifically about how to phrase your questions to avoid biasing the survey results.

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How To Build A Customer Loyalty Program

ProProfs Chat

Loyalty goes a long way in defining and building relationships between people. Be it our personal relationships or even the relationship we have with the customers. For a business organization, having a loyal customer base is essential for success. Why? Because: Keeping an existing customer costs up to five times less than winning a new one. Increasing customer retention by just 5% boosts your profits by 25-95%. 20% of customers are typically responsible for 80% of a company’s revenue. # How to

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3 Steps to Implementing a Stellar Customer Experience at a Startup

Customer Bliss

“Start by being humble and you will inspire your team to be humble,” says Denis Drossart , global vice president of Culture & Experience at Selina , about leadership behaviors enforced within this lifestyle, travel and hospitality brand. Selina is a startup platform that connects people to local places and activities for purpose-filled experiences.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Why Uncertainty Can Destroy Your Customer Experience

Beyond Philosophy

Uncertainty influences a lot of our customer behavior. We buy products to reduce the risk in our lives, like insurance. Insurance buys us peace of mind if something bad happens to us or our property. We also buy lottery tickets because, well, someone has to win, right? The fact is we are not fantastic and predicting the likelihood of unlikely events in our lives.

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Why Are We Scared of New Technology?

Beyond Philosophy

Why Are We Scared of New Technology? We have some exciting new technology for CX. Facial recognition technology and facial expression analysis yield some new and exciting data about how customers feel during a Customer Experience. The only problem is that many people find it creepy. This episode of The Intuitive Customer asks the question Why Are We Scared of New Technology?

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What Does Journey Mapping Do for You?

Heart of the Customer

I was recently in a call, and an executive new to her company’s journey mapping initiative asked, “Exactly what does this $150k I’m spending on a journey map buy us?” Luckily, our client had a ready answer, but that’s not always the case. CCW put together this nice overview of the ways journey mapping helps […]. The post What Does Journey Mapping Do for You?

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How to Design Your Field Service Management KPIs

Alliance by IFS

As the field service industry adjusts to evolving market preferences, a changing workforce, and increased technology adoption, service delivery is shifting from break-fix models to outcome-based service and guaranteed uptime. To successfully achieve outcome-based service, field service organizations (FSOs) must more closely synchronize business operations and business objectives.

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The Contact Center Build vs Buy Decision

Talkdesk

One of the common questions we’re asked at Talkdesk is what the difference is between our enterprise cloud contact center and nascent products, such as those offered by Twilio and Amazon, that tout themselves as “programmable platforms”. The answer is that it’s an apples to oranges comparison. We really don’t come across these programmable platforms because we’re selling to a different audience.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Churn Monster: Championless

ChurnZero

Churn Monster #12: Championless. It’s now been a full year since we first launched the churn monster blog series, can you believe it? Over the course of the past year we have featured a new churn monster each month and taken a look at a life-like scenario involving that churn monster (i.e. customer churn risk ) and how that churn monster might be successfully defeated.

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Customer service: The good, the bad and the ugly

inSided

Providing good customer service should be at the heart of your business strategy—not least in B2B companies. In order to deliver impeccable customer service, businesses must learn from previous experiences and understand the ramifications of poor customer service. In this blog post, we’ll take a look at the good, the bad, and the downright ugly cases.

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The Build vs Buy Decision

Talkdesk

One of the common questions we’re asked at Talkdesk is what the difference is between our enterprise cloud contact center and nascent products, such as those offered by Twilio and Amazon, that tout themselves as “programmable platforms”. The answer is that it’s an apples to oranges comparison. We really don’t come across these programmable platforms because we’re selling to a different audience.

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Inside The Experience of Relentlessly Relevant Brands

Prophet

Culture is being re-coded, and people expect very different relationships with brands: more human, immediate, seamless and responsive. Across every category, from healthcare to household goods, auto to automation, B2B to B2C, the companies that are building the most cohesive businesses—through what we call “dynamic and digital brand experiences”—are expanding their relevance and are growing […].

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Understanding Reddit Influencers and How to Activate Them

NetBase

Influencers web-wide share many characteristics, but brands would be ill advised to lump Reddit Influencers together with the rest. Sorting out how to activate Reddit influencers, these online connoisseurs, is secondary to understanding what Reddit influencers are all about. We’ll cover both essential components here! Who Are These Reddit Influencers?

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7 must-know types of customer survey questions with tips and examples

delighted

You’ve decided to send surveys to your customers and clients, gain feedback, and use those insights to improve your business. But knowing what you want feedback on is only part of the battle — survey success also depends on choosing the right type of customer survey questions to get you the insights you need. Last week, we talked specifically about how to phrase your questions to avoid biasing the survey results.

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Unforgettable Episode 37: Customer-Centric Product Design and Why it Matters

Oracle

Unforgettable is a customer experience education program, focused on delivering fresh content weekly to give business leaders what they need to succeed in a customer-driven, digitally-disrupted world. The program brings together the expert minds of Jay Baer , Shep Hyken , Jeanne Bliss , Ian Golding , and Blake Morgan to spotlight modern customer experience excellence.

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Success Strategies Edition 2019 VI

Daniel Group

Welcome to Success Strategies. Summer is almost here. Many of you may be thinking about your vacation plans. Often we return to favorite vacation spots. Have you ever thought about why we go back again and again to the same places to rest and relax? Maybe it’s because they treat us well, we know what to expect, they communicate with us effectively, and perhaps even going so far as to remind us to make our reservations before they are booked up.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Conversational Banking: Financial Services Firms Must Invest or Be Left Behind

West Monroe

Last year, I wrote about conversational interfaces and how they have the potential to disrupt business and technology paradigms over the coming years. To recap, conversational interfaces are an emerging high-level system design model where interactions occur in the user’s spoken or written natural language. Most commonly they are a voice-driven virtual assistant like Alexa or a text-driven ‘chatbot’ embedded on a website or within Facebook Messenger.

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Three Important Questions to Answer (and Keep Answering) for a Successful CX Program

Daniel Group

When we first started our work in customer experience the focus, appropriately, was getting a new process accepted by employees, managers, and customers. It took some convincing. One of the things we urged clients to do was to think about the actual benefits to critical stakeholders when service improves. What are the individual benefits for improving CX for your three major stakeholders?

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The Chief Growth Officer: Proxy or Prophet?

Forrester's Customer Insights

In our 2018 CMO Predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg, Forrester predicted that even more CMO roles at major brands would be usurped by a CGO. Now in 2019, with Unilever CMO Keith […].

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49ers Horizon Summit | June 6-7 | Levi’s Stadium Santa Clara, CA USA

Happy or Not

HappyOrNot will participate in the “by invitation only” 49ers’ Horizon Summit taking place on June 6 & 7, 2019. A highly regarded technology partner, HappyOrNot was invited to […] The post 49ers Horizon Summit | June 6-7 | Levi’s Stadium Santa Clara, CA USA appeared first on HappyOrNot.

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester's Customer Insights

On Thursday, May 23, TechCrunch broke news that Shopify quietly acquired Handshake. Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. How advanced? Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […].

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Welcome to Qualtrics! Introducing the class of May 28, 2019

Qualtrics

We love Mondays because Mondays mean new Qualtricians! Welcoming our newest team members to the Q means a day of introductions, new tech, and (for some) the start of our intensive onboarding sessions where they learn all they need to know about Qualtrics. It also definitely means exploring our offices – explore their discoveries by checking out their scavenger hunt at #QualtricsLife.

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Is Ditching Phone Customer Support a Smart Decision?

Team Support

There’s an old saying – “the squeaky wheel gets the grease” – that sometimes rings all too true for customer support teams. When prioritizing support inquiries, there’s a hierarchy of channels. Email sits at the bottom, with response times ranging into hours or even days. Chat is somewhere in the middle, with customers expecting a response in a few minutes.

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