What is Customer Enablement? A Quick Guide for B2B & SaaS
SEPTEMBER 20, 2022
Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales.